Not everything that goes “viral” is good for business.
Example: Pizza Hut commissioned a short video, hoping for it to go viral and spread their brand. The video shows a couple of guys going into small independent pizza places and having a Pizza Hut pizza delivered to them there.
What’s the message? It says nothing about quality, taste, or any other thing that would promote their brand. It does, however, make me feel incredibly awkward about Pizza Hut mocking some small business people. Is this the message?
But, hey, it went viral.
Support your local small business people. Order pizza from the independent.
And if someone comes in to punk your business, walk right up, and offer a direct comparison with your product. Because I’m betting every one of those pizza joints could have put the mass market pizza to shame.
Read more commentary (or watch the video) at Experience Manifesto.
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