Mistakes: Going for ‘viral’ at any cost
Not everything that goes “viral” is good for business.
Example: Pizza Hut commissioned a short video, hoping for it to go viral and spread their brand. The video shows a couple of guys going into small independent pizza places and having a Pizza Hut pizza delivered to them there.
What’s the message? It says nothing about quality, taste, or any other thing that would promote their brand. It does, however, make me feel incredibly awkward about Pizza Hut mocking some small business people. Is this the message?
But, hey, it went viral.
Support your local small business people. Order pizza from the independent.
And if someone comes in to punk your business, walk right up, and offer a direct comparison with your product. Because I’m betting every one of those pizza joints could have put the mass market pizza to shame.
Read more commentary (or watch the video) at Experience Manifesto.
Technorati Tags: viral+video, marketing, Pizza+Hut, Experience+Manifesto
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
Great insight, Becky. I don’t like the little guys being put down for no reason either. We try to eat at “local joints” as much as possible, especially when traveling. We were in Colorado Springs this summer and ate at a place called the Mason Jar. The food was so incredible, it put chains like Cracker Barrel, Black Eyed Pea, etc to SHAME. Funniest thing was I randomly told someone back home about it and they said “I’ve been there, it’s the best!” Experiences at great independent restaurants (or any business) can make a lasting impression.
I could talk all day about independent restaurants! When Julie Gallagher offered to let me guest post on Things You Should Do, I was thrilled to review a local landmark: Cafe Bahnhof in Waynoka.