“We had a great morning with about 15 people at the Pillar Ranch open house! Anytime you show what you do, it’s more effective.”
Royce Gomez, @rghorses on Twitter
Royce is right on. The best way to really connect with people, potential customers, is to show them what you do, to get them involved before they become paying customers.
It’s relationship building. It’s layering. It’s sampling, like the wine tasting in the photo. It’s part of creating a compelling offer.
Here’s an example for service businesses, from Dawud Miracle, also on Twitter:
“WOW, what a busy day. Do you need help with your website, blog or business, get a FREE 25-min consult with me.”
Dawud linked to his free consultation page. There, he asks you three questions: your biggest issue, your business, and your message to him. All in all, a brilliant example of how to show what you can do, for a service business.
How are you showing your customers what you do?
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- About the Author
- Latest by this Author
Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
