“We had a great morning with about 15 people at the Pillar Ranch open house! Anytime you show what you do, it’s more effective.”
Royce Gomez, @rghorses on Twitter
Royce is right on. The best way to really connect with people, potential customers, is to show them what you do, to get them involved before they become paying customers.
It’s relationship building. It’s layering. It’s sampling, like the wine tasting in the photo. It’s part of creating a compelling offer.
Here’s an example for service businesses, from Dawud Miracle, also on Twitter:
“WOW, what a busy day. Do you need help with your website, blog or business, get a FREE 25-min consult with me.”
Dawud linked to his free consultation page. There, he asks you three questions: your biggest issue, your business, and your message to him. All in all, a brilliant example of how to show what you can do, for a service business.
How are you showing your customers what you do?
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
