Letting your fans serve as your evangelists always carries more weight than bragging on yourself. So how do you find those people?
I want to take it a step further. You make is possible for them to self identify. You give them tools and ways to identify themselves as your fans. I shared that comment with my table at SOBCon, and Neenz replied, “Like the frozen peas.” Frozen peas became an identifier of Susan Reynolds‘ supporters in her fight against breast cancer. She used frozen peas as an ice pack after surgery, snapped a photo for her Twitter avatar, and kicked off a movement. Many of us put frozen peas into our avatars in support. It became the symbol for her fight and her later fundraising. We self-identified. A more recent Twitter movement is green avatars supporting free Iran.
It’s easy to find your online supporters when you give them the tools to identify themselves. What kind of tools can these be?
- Avatar symbols for Twitter
- Badges for their websites and social network profiles
- Mailing lists for them to join
- Fan pages and groups at social networks for them to join
- Stickers, tshirts, and other tangible items for them to wear and share
What are your ideas? How do you find your fans and evangelists?
The next topic should be how to help your evangelists to sing your praises. What do you think?
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