Make a new page. It can be on your main site, or on a completely new domain name. Let’s call it the landing page. This is where your new visitors will land.
Put analytics or site statistics code on it. Or use a service like Blogger with statistics built in.
Don’t link to this new landing page from any other page on your existing site. Link to only it from your social media tools that you want to measure.
After a week, look at your analytics reports. All those visitors came from your social media efforts.
Of course, you can extend this idea to set up a separate landing page for each tool, like Twitter, or each campaign, like your big fall promotion, or any other way it makes sense to measure. And customize the page to move people toward your goal, whether that’s bookings, sales, email sign ups, or purchases. Make an offer of some kind. Make a call to action.
That is the most basic use of a landing page. Now, take that idea and run with it.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020
[…] Simple Trick to Measure Social Media Efforts by Becky McCray (@BeckyMcCray) […]