Don’t link to this new landing page from any other page on your existing site. Link to only it from your social media tools that you want to measure.
After a week, look at your analytics reports. All those visitors came from your social media efforts.
Of course, you can extend this idea to set up a separate landing page for each tool, like Twitter, or each campaign, like your big fall promotion, or any other way it makes sense to measure. And customize the page to move people toward your goal, whether that’s bookings, sales, email sign ups, or purchases. Make an offer of some kind. Make a call to action.
That is the most basic use of a landing page. Now, take that idea and run with it.
- Check your small business website for outdated pandemic changes, missing info - January 31, 2023
- Rural Tourism Trend: electric vehicle chargers can drive visitors - January 15, 2023
- 2023 trends for rural and small town businesses - December 26, 2022
- Local reviews on Google Maps drive enduring value - December 17, 2022
- Extra agritourism revenue from camping, cabins and RVs with HipCamp - December 12, 2022
- Harvest Hosts attract vanlifers and RV tourists, Boondockers Welcome - December 2, 2022
- Holiday 2022 marketing: Tell your founding story - December 1, 2022
- Holiday 2022 Marketing: Tell your customers’ stories - November 30, 2022
- Holiday 2022 Marketing: Introduce your people - November 29, 2022
- Holiday 2022 Marketing: Share your holiday traditions - November 28, 2022