Make a new page. It can be on your main site, or on a completely new domain name. Let’s call it the landing page. This is where your new visitors will land.
Put analytics or site statistics code on it. Or use a service like Blogger with statistics built in.
Don’t link to this new landing page from any other page on your existing site. Link to only it from your social media tools that you want to measure.
After a week, look at your analytics reports. All those visitors came from your social media efforts.
Of course, you can extend this idea to set up a separate landing page for each tool, like Twitter, or each campaign, like your big fall promotion, or any other way it makes sense to measure. And customize the page to move people toward your goal, whether that’s bookings, sales, email sign ups, or purchases. Make an offer of some kind. Make a call to action.
That is the most basic use of a landing page. Now, take that idea and run with it.
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