Guest Post by Paula Jensen When was the last time you heard someone say, “We tried that before and it didn’t work!” In my early days as a local leader those words spoken by an experienced leader often stopped me in my tracks. Their words indicated to me that they had the experience of knowing […]
Good Marketing: Providing the WOW in a Routine Transaction
Last weekend I took our car in for a routine oil change. As expected the staff were friendly, the service quick, and everything was done right. They provided a comfortable lounge area while I waited with a big screen TV, coffee and water. Those were my expectations and they were all met. However, there is […]
