Small Business Saturday has come and gone. What worked? What did you do? And what do you wish you would have done? Now is the time to answer those questions. Yes, I know that for many of you it is also the holiday shopping season and you have just run the gauntlet of getting the […]
Get Ready to Shop Small
What event will we celebrate on Nov. 25th? Pat yourself on the back if you said “Small Business Saturday.” No, there isn’t any cake (well, there could be) and no one is getting any presents (at least not on that day, although we hope lots of them are purchased from your local businesses that day). […]
Effective Innovation
Innovation for the sake of innovation might not be the answer to building your business. And yet today as we scan the business world, it would seem that the opposite is true – innovate or disappear. So what’s the truth? The truth about successful innovation is “it depends.” And it depends on your current customer […]
Find Your Valued Customers
Successful small businesses depend on customers who return. Such customers form your core audience. They buy regularly and as research notes, they buy more than the more casual customer or the one-time customer. Yes, their regular purchase may be less but, over time, they are your stars. Second, your returning customers are most likely be […]
