If you want to increase the sales of your product, you must get it in front of more people. While there are many ways to make that happen, a way used by many small businesses is an affiliate marketing program. It’s simple in the concept, one business agrees to carry another’s person’s products, usually on…
Question 1: What product or service in your business adds the most to your bottom line? I hope you answered that question without even needing to take a look at your financials. This may not be the product or service that necessarily provides the greatest return per item. You may sell only one a year….
Getting a business up and running takes a lot of hard work. Trying to decide what business to start, determining if there is an audience, and getting your systems in order takes a lot of your effort. And these initial tasks happen at a time when you have only yourself or, at best, limited help…
“What business should I start?” is a common question asked to those of us supporting small-business owners. Sometimes the question is modified as people want a business that “will make lots of money” or will be a success. We, by our position, are assumed to have some special understanding of what the market wants. Okay,…
No doubt about it: We all like to have a “wow” customer experience. Yet research has found that, while the “knock your socks off” experience is one you remember, what gets customers back in the door is when they receive ongoing solid, good service from your company time and time again. Consumers like consistency. They…
How often have you entered a store only to experience one of these two scenarios? You can’t find anyone to help you or a salesperson descends on you and just won’t go away so you can shop. You hear a lot about the importance of customer service. Yet, much of what you read and hear…
Have you ever had a customer waiting for something? How did you respond? Did you provide an answer based on your work schedule, or did you respond quickly, without any thought of whether you could deliver as promised? Making promises is easy. Keeping those commitments is much harder. Your response puts you on a slippery…
Disasters happen. If you are a business owner, you can count on having a disaster in your business. It may be a major event such as a flood, thunderstorm or tornado, but more likely, it will be something smaller, such as a water leak over your computers, an electrical outage or even the street being…
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