I have had the opportunity to work with the small-business community over the last twenty years. That community includes people looking to start a business, those in the start-up stage, others growing to the next stage, and a cadre of people dedicated to support these folks. I have seen businesses start but also shut down. […]
Networking Isn’t a One-Time Event
Want to have a successful small business? Then build your network. Comments like this are not uncommon. Good networking is one factor in building a successful, sustainable small-business. Both anecdotal information and research supports such claims. We have written about it previously in this blog when discussing “Networking for Business Success.” Most articles, like this […]
Know Your Market
In most small-business startup manuals, you, the owner, are encouraged to define your audience. While a great early step, it often is done incorrectly. The instructions ask you to define your customers or potential customers in terms of: What they like to do Where they gather What they buy What drives them Where they live […]
Should Small-business Owners Trust Their Judgment?
How often aren’t we told to “trust our gut?” You see this comment made often for people starting a small business or when small-business owners need to make an important decision. Yet a recent article from Entrepreneur challenged this and indicated that this idea may be a myth. So who do you believe? Which view […]
