As you review articles for help with your small-business marketing, you may notice that many of them focus on a single strategy or method. The reality is that a good marketing plan has balance. Often today the strategy is online marketing or, getting more specific, social media marketing. Video marketing is also quite popular. These […]
Getting Your Marketing Message Seen
The numbers are daunting. Every 60 seconds, 347,000 tweets are shared. 510,000 Facebook comments are made. 5,100 Instagram photos are liked. 48 hours of video are uploaded on YouTube. Now add information we get from other online information sources such as email, blogs and websites. Then there is what might be called the traditional sources […]
Keep Doing Things That Worked
Small Business Saturday has come and gone. What worked? What did you do? And what do you wish you would have done? Now is the time to answer those questions. Yes, I know that for many of you it is also the holiday shopping season and you have just run the gauntlet of getting the […]
Stand Out in a Crowd
Have you ever just felt that your business and what you do is nothing special? No matter what you sell or where you are located or even where you market, your business faces lots of competition. And as you dig deeper into who your competition is and what they are doing, your feel nothing distinguishes your […]
