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Marketing Requires Balance

By Glenn Muske

As you review articles for help with your small-business marketing, you may notice that many of them focus on a single strategy or method. The reality is that a good marketing plan has balance. Often today the strategy is online marketing or, getting more specific, social media marketing. Video marketing is also quite popular. These […]

January 31, 2018 Filed Under: marketing, Small Biz 100, success Tagged With: balance, effective marketing, marketing, marketing plan

When Marketing for Your Small Business, Use All Available Tools

By Glenn Muske

Let’s begin with a story. It’s a story about a man who was upset with the way things were done. The man decided to compile his issues and then post this for people to see and comment. Because of a new technology, his message was not only read by the community but reached far and […]

January 11, 2017 Filed Under: marketing, Small Biz 100 Tagged With: business planning, effective marketing, marketing, marketing plan, marketing tools

Don’t be the “Best-kept Secret”

By Glenn Muske

Secret

Is your business the “best-kept secret?” While that question should make you smile, it also should raise a concern. Reaching your full potential will not happen if people don’t know your business exists. How do you know if you are the best-kept secret? If you finish a sale and your customer comments she wishes she had […]

March 30, 2016 Filed Under: marketing, rural, Small Biz 100 Tagged With: entrepreneur, marketing, marketing plan, small business, success factors

Speak Your Customers’ Language

By Glenn Muske

A sign in an old-fashioned feed store says "better feeding brings bigger profits"

When working with customers, do you use your language or their language? No, the question isn’t about whether you use English or German or Spanish. The question actually is whether you talk about your product or service in terms of features instead of what the customer wants from the product or service. A simple question […]

September 17, 2015 Filed Under: marketing, Small Biz 100, success Tagged With: benefits marketing, marketing, marketing plan, small business, success, tactics

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