Have you ever just felt that your business and what you do is nothing special? No matter what you sell or where you are located or even where you market, your business faces lots of competition. And as you dig deeper into who your competition is and what they are doing, your feel nothing distinguishes your […]
Competition and Clustering
Do you steer away from the competition? Or do you embrace the opportunity and locate beside your competitors? Often small-business owners will tell you that they would be happy if they had no competition. Yet having no competition may mean you are selling something that no one wants. Given that thought, the same owner may […]
Choose Full Disclosure When Pricing
Have you ever bought something only to find out that the final prices is more, and sometimes a great deal more, than what you read or were told? How did it make you feel? That feeling is the same one your customer gets if you aren’t being transparent in your pricing. When I have discussed […]
Enjoy Your Competition
If your a small-business owner, this title may have caught you be surprise. Who wants competition? Business owners often see competition only as something that detracts from their own bottom line. Well, you may want to think differently. First, competition keeps you on your toes. Just by their presence, you need to stay better tuned […]
