What do these four things have in common? Keep up building maintenance Develop your online presence Provide good wages and benefits Establish a solid customer service program Give up? Perhaps the article title gave you a hint. Each of these items has been shown to build your bottom line. That’s correct. Spending money in these…
Some marketing tools are good. Others are great. Typically a great marketing tool is having others talking about your business. Not paid ads but your own brand ambassadors telling your story. What makes it effective? It is part of our nature to trust other people. That is why reviews on your home page or posted…
What a great day. Your business is open. The wait is over. Instead of costs, costs, costs, you can now make some sales. Some time passes and someone walks into your business. It’s the business owner from next door and she just wants to wish you good luck. Some more time passes and some friends…
Last weekend I took our car in for a routine oil change. As expected the staff were friendly, the service quick, and everything was done right. They provided a comfortable lounge area while I waited with a big screen TV, coffee and water. Those were my expectations and they were all met. However, there is…
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