You do some events that are open to the public, right? Here’s the tip to get more locals to attend. When you hold an event that is open to the public, put up a sign that says, “Open to everyone! Come on in!” Of course you know it’s open to the public, and of…
You know I’m a big fan of answering customer questions. That’s been part of my marketing advice for 10 years now. Should I blog for my small business? Yes, answer customer questions Talk less about you, more about them Top small business blogging questions answered But there’s a deeper layer to serving your customers….
I loved this restaurant marketing idea from the Texas Downtown Association: Collaborative Marketing for Local Restaurants In order to compete with new chain restaurants, a group of Longview restaurateurs decided to band together to form a local marketing collective to help encourage people to “Chews Longview”. The marketing campaign urges people to support local…
For years, we’ve all worked on SEO, or Search Engine Optimization, to get our names out there and associated with specific words and phrases we knew our customers would type into a search engine to find us. Now that customers are saying their searches out loud, how does that change things? Today’s voice searches…
Guest post by Paula Jensen The Langford Area High School boys’ basketball team made it to the State B tournament for the fifth time in the past six years. As I travel across South Dakota for my job people ask me, “How can Langford (being such a small school) continue producing winning teams year-after-year?” My…
A small town official wrote in to ask me what business would work on empty land. This town had acquired an old industrial site with 30 acres of empty land in the middle of town. They’d like to build a city within a city, maybe a mix of residential and commercial. To get there,…
Brother released their small business trends for 2019, and two struck me as particularly good for small towns and rural businesses. Remote workforces will continue to rise Brother says: “2018 was a pivotal year for remote working and as we head into 2019 that is not going to slow down. Good talent is becoming…
Guest post by Jimi Coplen Executive Director, Development Corporation of Haskell, Texas In rural America, we know the “Brain Drain” is a real issue. We do a great job educating our kids, teaching them good work ethic, and turning them into amazing adults. Then, they leave for college, never to be seen again. Employers are left…
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