How can local food businesses work together to attract more diners? Here’s one practical idea. Photo M&M Cafe, Monticello, Wisconsin. Photo by Becky McCray
I loved this restaurant marketing idea from the Texas Downtown Association:
Collaborative Marketing for Local Restaurants
In order to compete with new chain restaurants, a group of Longview restaurateurs decided to band together to form a local marketing collective to help encourage people to “Chews Longview”. The marketing campaign urges people to support local businesses that give the community its unique flavor.
Now, Longview, Texas, is a small city at 80,000+ population, but I think smaller towns could adapt this idea.
You don’t have to do a fancy group website. This kind of promotion is perfect for a social media campaign. A simple hashtag is enough to start. Even one local person could start taking pictures and posting positive comments online with a message of “chews local.”
Get more collaborative marketing ideas, for service and retail businesses
In the just-released video from SaveYour.Town, Deb Brown and I share more cooperative and collaborative marketing ideas that any business can use to better reach local customers. It doesn’t take a formal organization or big funding. Anyone can put them into practice right away. Learn more about Cooperation Creates More Customers here.
- Seasonal business: How to beat the annual “no bookings!” panic - August 8, 2022
- Recession? Practical steps from 3 international peers - August 3, 2022
- Reaching “at risk” kids for local jobs - July 15, 2022
- 3 Major factors in rural remote work: incentives, flexible workspaces, and a sense of community - June 6, 2022
- How to recruit new residents, remote workers, or remote entrepreneurs - June 2, 2022
- How cooperatives improve small town economies - May 8, 2022
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022
