Every town needs a future mural, or a series of them. Seems like every small town has a history-themed mural, but very few have a future-themed or even modern-style mural. Many towns use old photos as displays, including in empty buildings. They do get people talking about what you used to have. But how are you…
You probably know better than to follow up with someone like this: “Just following up!” You realize that doesn’t really help either of you. But you still might be making this mistake: “Did you do that thing you said you were going to do?” That feels like it’s helping, but from the customer perspective, it’s…
This week at SaveYour.Town, we’re sharing how to take big empty buildings and divide them up for multiple small businesses. One model is co-working spaces, which offer shared office and workspace. Then our friend Jon Swanson sent us an article on rural churches doing innovative things, including one doing a co-working space. This seems like…
Every small town has some empty windows downtown. Some are empty buildings, some are buildings being used for storage, and some are service businesses that just don’t have a lot to put in their windows. Here are three ideas I saw on my trip through Cowlitz County, Washington. Make a mini-museum. Work with the local…
A few weeks ago, we talked about knowing your customers in order to help them answer questions they get asked. This week, get to know your customers better by thinking through what they want to be good at. What do your customers want to be good at? You help customers all the time. The…
There have been too many years of disinterest and disinvestment in rural America and at times I grow weary of defending the value of the rural place I call home to a national audience. I have read multiple articles about the rural underclass and the poverty that plagues our landscape from Bloomberg Business, NY…
How to set up a community fruit and vegetable stand in your neighborhood Reprinted from Love Food, Hate Waste by permission Community fruit and vegetable stands are popping up all around New Zealand, giving people a place where they can leave their excess produce for others to help themselves to. These little roadside structures are…
Guest Post by Deb Brown When I visited Decatur County, Iowa, several people said that wanted a brewery. They talked about the big barriers in their way: finding the right building, the right funding, the right people. The big idea seems really hard this way. Why not start smaller? Start by using the Idea…
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