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Small Biz Survival

The small town and rural business resource
  • women using laptops
    customer service | entrepreneurship | marketing | mistakes | rural

    The secret to effective follow up: What NOT to say

    ByBecky McCray April 15, 2019April 11, 2019

    You probably know better than to follow up with someone like this: “Just following up!” You realize that doesn’t really help either of you. But you still might be making this mistake: “Did you do that thing you said you were going to do?” That feels like it’s helping, but from the customer perspective, it’s…

    Read More The secret to effective follow up: What NOT to sayContinue

  • How church buildings can do more for the community
    community | economic development | entrepreneurship | rural

    How church buildings can do more for the community

    ByBecky McCray April 8, 2019March 31, 2019

    This week at SaveYour.Town, we’re sharing how to take big empty buildings and divide them up for multiple small businesses. One model is co-working spaces, which offer shared office and workspace. Then our friend Jon Swanson sent us an article on rural churches doing innovative things, including one doing a co-working space. This seems like…

    Read More How church buildings can do more for the communityContinue

  • Ideas to fill empty display windows
    entrepreneurship | marketing | rural

    Ideas to fill empty display windows

    ByBecky McCray April 2, 2019March 31, 2019

    Every small town has some empty windows downtown. Some are empty buildings, some are buildings being used for storage, and some are service businesses that just don’t have a lot to put in their windows. Here are three ideas I saw on my trip through Cowlitz County, Washington. Make a mini-museum. Work with the local…

    Read More Ideas to fill empty display windowsContinue

  • Know your customers: What do they want to be good at?
    entrepreneurship | marketing | rural

    Know your customers: What do they want to be good at?

    ByBecky McCray March 25, 2019March 23, 2019

      A few weeks ago, we talked about knowing your customers in order to help them answer questions they get asked. This week, get to know your customers better by thinking through what they want to be good at. What do your customers want to be good at? You help customers all the time. The…

    Read More Know your customers: What do they want to be good at?Continue

  • Are all small towns dying? Can you save a small town?
    community | economic development | POV | rural | survivors | trends

    Are all small towns dying? Can you save a small town?

    ByPaula Jensen March 23, 2019February 22, 2019

      There have been too many years of disinterest and disinvestment in rural America and at times I grow weary of defending the value of the rural place I call home to a national audience. I have read multiple articles about the rural underclass and the poverty that plagues our landscape from Bloomberg Business, NY…

    Read More Are all small towns dying? Can you save a small town?Continue

  • Shelves of fruits and vegetables in trays
    community | rural

    Too many tomatoes! What to do with extra garden produce

    BySmall Biz Survival March 18, 2019March 3, 2019

    How to set up a community fruit and vegetable stand in your neighborhood Reprinted from Love Food, Hate Waste by permission Community fruit and vegetable stands are popping up all around New Zealand, giving people a place where they can leave their excess produce for others to help themselves to. These little roadside structures are…

    Read More Too many tomatoes! What to do with extra garden produceContinue

  • How do you start a microbrewery? With micro-steps
    economic development | entrepreneurship | rural

    How do you start a microbrewery? With micro-steps

    ByDeb Brown March 11, 2019February 24, 2019

      Guest Post by Deb Brown When I visited Decatur County, Iowa, several people said that wanted a brewery. They talked about the big barriers in their way: finding the right building, the right funding, the right people. The big idea seems really hard this way. Why not start smaller? Start by using the Idea…

    Read More How do you start a microbrewery? With micro-stepsContinue

  • Is Your Business on the Map?
    marketing | rural | social media

    Is Your Business on the Map?

    ByPaula Jensen February 23, 2019January 13, 2019

    About sunrise on Thursday, November 16, 2017, there was report of strong smell of petroleum and a potential oil leak along the TransCanada pipeline that runs through Marshall County, South Dakota. The leak was identified by a farmer 10 miles west and north of Langford (where I live) and approximately 10 miles from Britton. By…

    Read More Is Your Business on the Map?Continue

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