Necessity breeds innovation, and rural people have always been innovative. Working with limited resources makes us more creative thinkers. That’s just one of the reasons that small towns and rural places are the perfect testing grounds for the future. The infrastructure of future technology will be the result of rural testing. Drones and UAVs – perfect…
The one consistent force facing all small business owners is that of change. As we prepare to enter a new year, it is not uncommon to take some time and think about things you would like to accomplish in 2019. The resolutions we lay out include those for our personal life but often those for…
Many small towns have a challenge of too many empty buildings or too many buildings used only for storage. In one small town, the problem was an existing store that was using a neighboring building for storage, but had nothing in the windows. In another town, it was a building used for storage by…
I often hear jovial stories and stereotypes, in and out of rural places, about how small-town people are stuck in the 1960s and refuse to accept change. They joke that we nostalgically hang on to our traditions, our history, our ways of doing things, and our small-town values. Personally, I choose to live in a…
Note: This is the second guest post by Whitney Hoffman. She’s sharing some thoughts about being ready for and recovering from disasters. -Becky Guest Post by Whitney Hoffman, Township Supervisor in Kennett Township PA Small towns across the Country are facing a Communications Crisis. We’re seeing contracting media markets, where hometown newspapers fold or go digital. TV…
Ask yourself: Who are your regular customers? What do they buy and why do they keep coming back? Who are the customers you no longer see? Why aren’t they returning? Why is it important that you can answer these two questions? It’s simple. Regular customers form the base of your business. And customers who have…
Note: This week and next week, I’m pleased to share these guest posts by Whitney Hoffman. She’s sharing some thoughts about being ready for and recovering from disasters. -Becky Guest post by Whitney Hoffman I’ve been a Township Supervisor in Kennett Township PA for over three years now. We’re located in what some people call…
Earthquakes in Alaska. Fires in California. Tornadoes in the Mid-west. Floods on the eastern seaboard and the Gulf coast. Water pipes break in your computer room. Your freezers break down. The electricity goes out for an extended period. A key player in your business dies. Someone hacks your data. Big disasters and small disasters. Your…
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