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Empty building ideas: Art gallery in the windows

By Becky McCray

Local art can fill up empty windows in small towns, bringing more life and activity to downtown. Photo by by Toni Henry

 

Many small towns have a challenge of too many empty buildings or too many buildings used only for storage.

In one small town, the problem was an existing store that was using a neighboring building for storage, but had nothing in the windows. In another town, it was a building used for storage by a moving and storage company. They have just plain curtains in the front windows. Lots of buildings are up for rent, so they have nothing in the window except a “for lease” sign. None of these is adding anything positive to the downtown, and they actually make it feel less full.

To bring more life and activity to your downtown, you have to get something interesting in those otherwise empty windows. 

Toni Henry sent this story of filling empty windows in her small town, and it’s one that any small town could copy.

In the small town of East Brady, Pennsylvania, (population 950) there are several vacant store fronts. In October a building owner gave permission for volunteers to clean-up the façade of one of her buildings and to dress up the windows with local artwork. The project cost our East Brady Area Development Corporation (a non-profit made up of volunteers) a total of $100 for a sign, a blind on the door (to hide the interior), several plexiglass frames for identification of artists and their work and small heaters to prevent condensation on the windows.

Since putting out some free PR requesting artists to participate we have showcased at least 20 artist’s works. The displays have changed often and the month of November we dedicated one window to High School art – great collaboration with the local school!. That window was changed out recently to holiday art. We are hoping to get elementary school art for February and the high school wants to participate again in March. The artists have been excited about the opportunity to showcase their work and show up to assist in changing the exhibits. A feel good low cost project!!

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
  • Downtown is your town’s core: How to make your case - February 22, 2021
  • Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
  • In an economic crisis, spend your brainpower before your dollars - November 25, 2020
  • Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
  • How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
  • The Idea Friendly Method to surviving a business crisis - October 6, 2020
  • Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
  • Cheap placemaking idea: instant murals - September 11, 2020
  • Refilling the rural business pipeline - July 7, 2020
  • Huge vacant buildings: grants to renovate? - June 9, 2020

December 24, 2018 Filed Under: community, rural Tagged With: arts, empty buildings, empty windows, window decorations, window ideas

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  1. Joann says

    December 26, 2018 at 4:03 pm

    Love this idea to showcase artwork in windows!

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