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Ideas to fill empty display windows

By Becky McCray

Every small town has some empty windows downtown. Some are empty buildings, some are buildings being used for storage, and some are service businesses that just don’t have a lot to put in their windows. Here are three ideas I saw on my trip through Cowlitz County, Washington. Make a mini-museum. Work with the local […]

April 2, 2019 Filed Under: entrepreneurship, marketing, rural Tagged With: arts, beautification, empty buildings, empty windows, historic, history, museums, service businesses, window decorations, window ideas

Empty building ideas: Art gallery in the windows

By Becky McCray

  Many small towns have a challenge of too many empty buildings or too many buildings used only for storage. In one small town, the problem was an existing store that was using a neighboring building for storage, but had nothing in the windows. In another town, it was a building used for storage by […]

December 24, 2018 Filed Under: community, rural Tagged With: arts, empty buildings, empty windows, window decorations, window ideas

Dress up empty buildings with these creative window ideas

By Becky McCray

  Every small town has empty buildings downtown. Whether they are completely empty or just used for storage, they can make your downtown look vacant. If the building has windows, though, there’s an opportunity to dress them up a bit and maybe even promote another business at the same time. In the picture above, a […]

June 11, 2018 Filed Under: economic development, marketing, rural Tagged With: arts, empty buildings, empty windows, future, history, marketing, window decorations, window ideas

Your secret advertising tool: empty buildings downtown as billboards

By Becky McCray

Empty building with windows advertising a moving and storage business

Seems like every rural downtown has a few: empty buildings or buildings used for storage. Those empty buildings are actually a potential advertising tool. Look at these examples that Vienna Lee showed me in Elkhart, Kansas. Both buildings are empty, with only the front windows used to advertise other businesses.   The hardest part may be […]

March 13, 2017 Filed Under: entrepreneurship, marketing, rural Tagged With: empty buildings, empty windows, visual marketing, window decorations, window ideas

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