People appreciate the opportunity to pay more for the stuff that matters to them. Maine photographer Meg Hatch offered a photography mini-session for families before the holidays. She sold a lot of them. She over-delivered, taking more shots than promised and going over and above the call to get great photos for families. One customer…
Businesses in small towns don’t work together very well. That was one of the top findings in our Survey of Rural Challenges. Survey answers included a lot of examples of this inability to cooperate: “Many of our merchants won’t participate in group promos.” “Businesses don’t cooperate with each other!” “The ‘competiveness’ of small town…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. I know that Christmas is officially over, but you know some families are still celebrating because they couldn’t get together on the big holiday. And New Year’s Eve…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. Christmas is this week. Customers are busy beyond belief. Rather than talk about your business, put the focus on you as a person. Tell about one of your…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, introduce one of your people, the people who work for you or work with your customers. If you’re the only one in your business, introduce yourself!…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. Your customers matter a lot to you. And they have great stories. Now, the story doesn’t even have to be related to what you do. It can be…
Pricing is a task that puzzles and frustrates many small-business owners. Some think good pricing is magic, while others dig deep into their financial records to come up with a very specific price point for each product and service. Business owners are frustrated by wanting to be perceived as offering a competitive price to maximize…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, let’s do a throwback. Tell your founding story. How did your business come into being? How were you founded? Who was involved in your early history?…
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