How many hits did you get? Or how many people saw your ad? If you have read many articles on marketing, especially those talking about social media marketing, you may come away with the idea that marketing is a numbers game. The more people who “like” your page or respond to your advertisement, the better…
How often are you asked, as a small business owner, for a charitable donation? I have a friend who has labeled this process as being “$20 to death.” Her comment is often accurate as most small-business operators see a steady stream of people asking for money to support charities, sports teams, clubs, civic groups, etc….
Every retail store in a small town has slow days, times when you know you just won’t have many customers. One of your fellow readers wrote in with this tip for slow days in retail stores: I run a clothes shop in a small town in Oviedo in the north of Spain. I never…
I’m a fan of business fairs, business expos and all kinds of business showcases. These are the kind of event where different businesses come together in one place and set up booths or displays. Good fairs bring together business people with new customers and with each other. It’s good for everyone. In my…
What’s the goal of a marketing program? If you listen to marketing gurus, they talk a great deal about getting bigger numbers. Many of the tips you find focus on increasing how many people see your message or how many take time to read your content. Those are good first steps because developing an awareness…
Is your business the “best-kept secret?” While that question should make you smile, it also should raise a concern. Reaching your full potential will not happen if people don’t know your business exists. How do you know if you are the best-kept secret? If you finish a sale and your customer comments she wishes she had…
Picture a really great small town pharmacy.* The people behind this pharmacy have a strong sense of ethics, are deeply involved in the community, and go to great lengths to be that special kind of business that matters to people’s lives. Their email newsletter, on the other hand, looks like a grocery store ad, packed with…
Some marketing tools are good. Others are great. Typically a great marketing tool is having others talking about your business. Not paid ads but your own brand ambassadors telling your story. What makes it effective? It is part of our nature to trust other people. That is why reviews on your home page or posted…
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