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What small town stores can do on slow days

By Becky McCray

Not much going on in your store on Mondays? Think about offering some lessons. Photo by Becky McCray.

Not many shoppers in your store on Mondays? Think about offering some lessons. Photo by Becky McCray.

 

Every retail store in a small town has slow days, times when you know you just won’t have many customers.

One of your fellow readers wrote in with this tip for slow days in retail stores:

I run a clothes shop in a small town in Oviedo in the north of Spain. I never have clients on Mondays so I decided to teach English to some of my clients. I charge just 5 euros for an hour. That makes them a compromise to come over, and sometimes they buy more because they see the others buying. Hope this idea works for you all.

Pat

You could adapt this to any kind of lessons that you lead yourself. The lessons could be related to what you sell, like wine appreciation classes for wine shops, or unrelated, like language lessons at the clothing store.

You don’t even have to be the one giving the lessons. Look around for smart folks in town who would like to teach something but don’t have their own space. Cooperation with other entrepreneurs is one of our secret super powers.

 

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
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  • How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
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May 2, 2016 Filed Under: customer service, entrepreneurship, marketing, rural Tagged With: retail

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Comments

  1. Harry Metzger says

    May 9, 2016 at 8:49 pm

    Excellent Idea for any downtown USA business. We have collaborators right here in our town. Of 40K residents. Between these businesses and our own Main Street Community program we’re finally back to being busy 5 to 6 nights a week.

    • Becky McCray says

      May 15, 2016 at 12:55 pm

      I’m glad you mentioned working together. That’s our secret upper power as small town businesses.

Trackbacks

  1. 8 rural small business resources | Rural New York Small Business Owner says:
    May 6, 2016 at 10:55 am

    […] A retailer in a small town in Oviedo in the north of Spain told Becky McCray how she gives lessons on her slow day to encourage people to come to her store. Becky has some suggestions on how you could adapt the idea. […]

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