Jerry Miles, BookFeller.com, wrote in with a great question about making the most of the customers who visit his retail store. I want to be able to sell online products in my bricks-and-mortar store, whether physical or affiliate. In other words, I’d like to sell items listed on Amazon, eBay, etsy, etc., in my store…
Guest post by H. E. James, MBA Marketing a rural business is never easy. Standing out from the crowd of larger businesses with bigger budgets isn’t easy, but social media has made the marketing world a much smaller place. At the same time, it may feel that there are too many social media platforms to…
Have a local business that wants to sell online? Focus first on the existing customers. That’s one of the lessons with Rural OmniLocal. This article is adapted from an interview I did with Bob Dunn. Hear the whole interview or read the transcript at BobWP.com Every independent business has customers right now who visit them…
Rural OmniLocal. It’s the new buzzword. I know because I made it up. It means small town retailers using multiple channels to reach their customers. This article is an excerpt from an interview with Bob Dunn. Hear the whole interview or read the transcript at BobWP.com In the world of big retail companies, “omni…
I recently had the opportunity to hear the keynote speaker, Megan Myrdal, at the ND Grocers Convention talk about connecting with the millennials. While her thoughts focused on food marketing to this group, her message is pertinent to anyone looking to tap this market. Millennials, according to Megan, are the largest cohort and encompasses people…
As a reader of the Small Biz Survival blog, you probably noticed the diversity of topics covered. There are lots of areas where the business owner needs to have an understanding and consider when aiming for success. One topic not mentioned lately is technology. One of the last mentions was an article Becky did on using…
There is overwhelming evidence that the key to getting consumers’ attention today is to change the world and let them know about it. The Lempert Report says, “More and more, individuals are seeing themselves as playing a critical role in driving positive change, consumers truly believe they can change the world, every day, with the…
Guest post by Deb Brown, Building Possibility You might be thinking “It’s too early to think about Christmas!” You’d be wrong. This is the perfect time to be thinking about Christmas. Let’s apply the Idea Friendly template over the holiday season. Remember the three tenets: Gather Your Crowd Build Connections Take Small Steps Now is…
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