Ever have this problem: a potential customer says they’d like to buy from you. They even request a quote. But after you send that quote, you never hear back from them? A person working at an insurance agency told me about this one. I suggested that people really did want to buy from her,…
Are you in a tourism-based town where people stay in town overnight, but head out touring all day long? Ever complain that the tourists stay, but they don’t spend? Here’s a suggestion, inspired by something Peggy Sanders said in her guest post last week, Which town is yours? “Instead of complaining that the hordes are…
Understanding what is small business marketing and what is branding is sometimes difficult. Often the concept of branding is collapsed into having a good business name, a logo and a specific color pallet used when identifying the business Marketing, on the other hand, often is equated to advertising only. These perceptions are correct but incomplete….
There are lots of ways to market your small business, personal contacts, business cards, advertising, social media, or storytelling just to name a few. All of these and much more are done to create awareness, bring customers in the door and build your brand. One element of that effort needs to be your tagline. A tagline…
“I’m always gathering email addresses any way I can. Anytime someone forwards a joke or an email to me and includes a bunch of other email addresses, I add all of them to the email marketing list for our organization.” That was the story from a respected rural nonprofit leader. She said that even though…
Glenn Muske wrote Your Small Business Needs a Sign. Ouch! This really hit home for me. Our store sign was damaged by wind and hail, and we left it there for way too long because it seemed like such a big job to do anything. Too many questions: how much will it cost? Which big city…
“If you build it, they will come” may work in the movies. But for small businesses, it is a myth. People will only come if they know you exist and they know where and how to find you. You would think that finding a business today is pretty easy given the mapping apps available and…
How many hits did you get? Or how many people saw your ad? If you have read many articles on marketing, especially those talking about social media marketing, you may come away with the idea that marketing is a numbers game. The more people who “like” your page or respond to your advertisement, the better…
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