Glenn Muske wrote Your Small Business Needs a Sign.
Ouch! This really hit home for me. Our store sign was damaged by wind and hail, and we left it there for way too long because it seemed like such a big job to do anything.
Too many questions: how much will it cost? Which big city sign company can we trust? (no local sign companies!) Or should we get a local welder to bodge something together? Or…. We were stuck. So we just stuck up some temporary flags that say “LIQUOR.”
Then we managed to find really plain temporary replacement faces for the sign. Turns out we had these panels all along in storage, but weren’t sure they’d work. They’re horribly generic, but better than nothing.
It’s high time to get a permanent solution.
We finally made the decisions. We bought an old sign box from another business. I designed new sign faces online, and we got a nearby company to print new faces for it. I put the order in on Friday.
I’ll let you know how it goes.
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
- Economic self defense for small towns - June 7, 2020
- The best things you can do for local businesses in light of coronavirus - March 27, 2020
- How to get more parking downtown without adding any spaces - March 7, 2020
- Exact Yeti Blue mic volume and Windows settings to reduce background noise - February 17, 2020
- Getting local businesses to cooperate with you: Shop Hopping Around Brownsville - December 16, 2019
- Survey of Rural Challenges 2019 results - December 5, 2019
- Shop Indie Local adds a new twist to tired Buy Local campaigns - November 11, 2019