We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. In the USA, this weekend is Small Business Saturday. (Canada celebrated last month, and the UK is holding out for Dec 5. Australia is taking the whole month…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, the focus is on the local businesses that help you do business. Think about all the other businesses you rely on. Who sells you supplies? Who…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, the focus is on the causes you support. Our ultimate goal is to build a stronger community for all your local businesses, and the charities you…
Why should I read this article? My hope is that it will help your bottom line. A marketing message, just like a news story, must answer several questions, including who, what, when, where, how and why. While all the parts are needed, only one element connects with the consumer and gets a person to take…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, the focus is on your community. Our ultimate goal is to build a stronger community for all your local businesses, so let’s share that story with…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, we’re going to shine a spotlight on another local business near you. You can do this on Facebook or Instagram, or on your store’s own website….
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. Let’s get started using the Shift Your Shopping logo on your social media accounts, especially Facebook. First we’ll need a Shift Your Shopping logo. Here’s my favorite version,…
We’re all going to use the same marketing theme this year. You, me, and every business in your town. We’re all going to use Shift Your Shopping. Here are 5 reasons why. There’s a tendency among small businesses in small towns to use the same marketing theme from year to year, the same ads with…
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