This week, let’s do a throwback. Tell your founding story.
How did your business come into being? How were you founded? Who was involved in your early history?
Go dig out an old photo, the older the better. Tell an early story from your business in just a few sentences.
End by saying, “Together, we’re making a better community. When you shift just a little more of your shopping to local stores, you help us all. #ShiftYourShopping.” You can do this on Facebook or Instagram, or in print ads you’re planning to run.
Check your fellow local businesses online. Look for their founding stories and cheer them on with likes, shares and comments.
Shift Your Shopping is our group theme for holiday marketing this year. You have my permission to forward these articles to your local retailers, merchants association, chamber of commerce, downtown development group or any one else you think would benefit from them. All you need to do is list the author as Becky McCray of SmallBizSurvival.com and then let me know who you are sharing with.
Shift Your Shopping 2015 series:
- Picking your Holiday 2015 marketing theme
- Set your cover photos
- Spotlight a local business
- Spotlight on community
- Share the causes you care about
- Support your service providers
- Small Business Saturday
- Tell your founding story
- Community engagement planning: old way vs. Idea Friendly way - October 3, 2021
- Boost your maker economy with a “Made in” day - September 17, 2021
- How a ghost town made something from nothing with a folk festival - September 3, 2021
- Rural business idea: sell foraged fruits and more - August 3, 2021
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021