We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach.
This week, let’s do a throwback. Tell your founding story.
How did your business come into being? How were you founded? Who was involved in your early history?
Go dig out an old photo, the older the better. Tell an early story from your business in just a few sentences.
End by saying, “Together, we’re making a better community. When you shift just a little more of your shopping to local stores, you help us all. #ShiftYourShopping.” You can do this on Facebook or Instagram, or in print ads you’re planning to run.
Check your fellow local businesses online. Look for their founding stories and cheer them on with likes, shares and comments.
Shift Your Shopping is our group theme for holiday marketing this year. You have my permission to forward these articles to your local retailers, merchants association, chamber of commerce, downtown development group or any one else you think would benefit from them. All you need to do is list the author as Becky McCray of SmallBizSurvival.com and then let me know who you are sharing with.
Shift Your Shopping 2015 series:
- Picking your Holiday 2015 marketing theme
- Set your cover photos
- Spotlight a local business
- Spotlight on community
- Share the causes you care about
- Support your service providers
- Small Business Saturday
- Tell your founding story
- Seasonal business: How to beat the annual “no bookings!” panic - August 8, 2022
- Recession? Practical steps from 3 international peers - August 3, 2022
- Reaching “at risk” kids for local jobs - July 15, 2022
- 3 Major factors in rural remote work: incentives, flexible workspaces, and a sense of community - June 6, 2022
- How to recruit new residents, remote workers, or remote entrepreneurs - June 2, 2022
- How cooperatives improve small town economies - May 8, 2022
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022
[…] Tell your founding story […]