Small Biz Survival

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Holiday Marketing 8: Tell your founding story

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Shopping bag labeled "Shift your shopping"We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach.

This week, let’s do a throwback. Tell your founding story. 

How did your business come into being? How were you founded? Who was involved in your early history?

Go dig out an old photo, the older the better. Tell an early story from your business in just a few sentences.

End by saying, “Together, we’re making a better community. When you shift just a little more of your shopping to local stores, you help us all. #ShiftYourShopping.” You can do this on Facebook or Instagram, or in print ads you’re planning to run.

Check your fellow local businesses online. Look for their founding stories and cheer them on with likes, shares and comments.

Shift Your Shopping is our group theme for holiday marketing this year. You have my permission to forward these articles to your local retailers, merchants association, chamber of commerce, downtown development group or any one else you think would benefit from them. All you need to do is list the author as Becky McCray of SmallBizSurvival.com and then let me know who you are sharing with.

 

Shift Your Shopping 2015 series:

  1. Picking your Holiday 2015 marketing theme
  2. Set your cover photos
  3. Spotlight a local business
  4. Spotlight on community
  5. Share the causes you care about
  6. Support your service providers
  7. Small Business Saturday
  8. Tell your founding story

 

About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

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