People form impressions in the first couple of minutes after entering a new place. Have you ever considered what your business says to them? Businesses offer many types of nonverbal communication, just like people do. It makes no difference if it is a physical place or an online location. Customers look for these same key…
My online friend Rick Wolff asked about folks who educate artists on marketing their work. He drew lots and lots of responses. I think artists are important businesses in small towns. We have plenty of creative and interesting people who paint, sculpt, make pottery, do all kinds of traditional arts, and that’s not counting our…
Download file | Duration: 3:20| Size: 3.1M One of the most common questions I hear from small town businesses that make a product is about wholesaling. Should they sell at direct markets? Should they sell to retailers at a discount? If so, how do they ever afford it? So I asked Donna Maria from Indie Biz…
Do you have a paper brochure for a walking tour? or barn quilt tour? or driving tour? Here are seven ways to take that same tour, reach new potential visitors, and make your tourism website easier to find in searches. See, different types of people visit different places online. So every different way you can post your…
When marketing your small business, you need to include all possible options in your tool kit. One such option is called public relations. Many business owners think of it as free advertising. This is a myth because it isn’t free and it isn’t advertising. Parts of public relations, or PR, such as announcements of new…
This is another list of ideas that came from a question by a real business owner. How do you get the word out about events in small towns? They were kind of stuck for ideas, past having the Chamber of Commerce send an email and creating a Facebook event. So what else could they do?…
Our friend Leslie McLellan shared a question from one of her Lake Arrowhead Village locals who will be opening a new gift shop. “We would like to have a Grand Opening weekend event special at the end of April. Other than having special sales, we’re at a loss for what to do. Do you have any…
Implementation. Execution. Basics. A friend and I were talking about essential concepts. They are critical to your business, but they are not exciting. They are in fact boring. These boring ideas determine whether or not you’ll succeed in business or anything, really. My friend said, “Here’s a quick list that comes to mind: * execution…
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