As a business owner, you probably have heard that customers will forget about your business unless you keep your name in front of them. And this thought is partially true. The need to stay visible is an important part of marketing Today, however, with social marketing, “more” is taken to new heights. Everyone is focused…
Marketing makes many small-business owners nervous. They aren’t sure just how to approach it in terms of an overall focus. Nor do they know what to do when bombarded with a constant stream of articles touting the new “must-do” marketing approaches. (See Basic Marketing Tips) The typical response of business owners when facing these issues…
The words “price” and “right” might make you think about the game show “The Price is Right.” However as a business owner, you know, or soon will figure out, that pricing is not a game. The landscape of closed businesses are littered with businesses that failed to get their pricing strategy right. Some owners realized…
Your assignment: include an element of how your organization changes the world for the better in every bit of communication that you create. That’s a tough assignment. It means you have to: Know how your organization is changing the world for the better. Know how to express it even in a few words. Remember it every time…
Successful business owners understand the market they are in and who they are competing against. Have you taken the time to figure this out for your business? Understanding this and then developing your business to respond are crucial for long-term viability. Yet research suggests that often the business owner takes too narrow of a view…
Don’t see the video? Click here to view it online. A social media tip useful for any organization with members: cultivate your online champions. Includes a case study of how Leslie McLellan did it in Lake Arrowhead, California. Some folks pointed out that tweets and sample posts on paper aren’t easy for people to type…
July 1-7, 2014, will be Independents Week, “to engage your local independent businesses and community members in celebrating the spirit of entrepreneurism and community.” Independents Week is sponsored by the AMIBA. The American Independent Business Alliance is a non-profit organization helping communities sustain their local independent businesses and keep opportunities alive for local entrepreneurs. Notice that…
For small town businesses, email is one of the most effective marketing tools available. Customers already like you, right? So they are more likely to open your emails than those from anonymous big brands. Emma Wilhelm, with Mad Mimi email marketing, presented these tips on building up your list of customer email addresses at the…
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