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One of the most common questions I hear from small town businesses that make a product is about wholesaling. Should they sell at direct markets? Should they sell to retailers at a discount? If so, how do they ever afford it?
So I asked Donna Maria from Indie Biz Network about wholesaling and selling your own product in markets. And I have 3 minutes of her answer for you, in audio.
She explains why selling your own goods at a market (like a farmers market or craft show) often leads to a struggling business, and how to sell beyond that market. How can you create a business that spans the next 30 years of your life?
Donna Maria is an experienced business coach. She connects independent businesses like soap makers, cosmetics makers, etc., with each other. Her Indie Biz Network offers them benefits like access to product liability insurance, training, and mentoring. I’m drawn to her no-excuses approach.
This exchange was actually in the outtakes from my interview with Donna Maria, telling the story of her own business. You’ll find the full interview in our podcast, here:
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.