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Small Biz Survival

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Small Biz Survival

The small town and rural business resource
  • Let customers smell more, and you’ll sell more
    entrepreneurship | marketing

    Let customers smell more, and you’ll sell more

    ByBecky McCray October 7, 2013August 27, 2014

    When was the last time you had barbecue? Can you remember the smoky smell of roasting meat wafting out of the smoker? It’s delightful, let me tell you. Which is why it’s so smart of Shady Oak Barbecue and Grill in Fort Worth, Texas, to channel all the customers so they have to walk right…

    Read More Let customers smell more, and you’ll sell moreContinue

  • entrepreneurship | marketing | Small Biz 100 | social media

    Get Your Marketing Message Out or You’ll Fail

    ByGlenn Muske October 3, 2013August 27, 2014

    You can have the greatest product or service, but if no one knows you’re there, your business will fail. That’s a harsh statement to make, but it is true. The business world is littered with great ideas that did not succeed because the businesses had no buyers. A common reason for the lack of buying…

    Read More Get Your Marketing Message Out or You’ll FailContinue

  • How creativity helps Mangum, Oklahoma, survive
    economic development | entrepreneurship | rural | tourism

    How creativity helps Mangum, Oklahoma, survive

    ByBecky McCray October 1, 2013August 27, 2014

    At the 2010 Oklahoma Entrepreneurs Conference, a panel of communities shared how they had become more entrepreneurial. Artists are entrepreneurs, too, and Mangum, Oklahoma, is home to several arts businesses. “If you count every man, woman, child and chicken, we have 2500,” Maxine Thomason said. She was the Mayor of Mangum, a former program manager…

    Read More How creativity helps Mangum, Oklahoma, surviveContinue

  • Clean up your business by playing Go For Broke
    entrepreneurship | workforce

    Clean up your business by playing Go For Broke

    ByBecky McCray September 30, 2013August 27, 2014

    After the rush of holiday business at our store, I decided to get everyone (all 5 of us) involved in cleaning up, fixing up and sprucing up. So I tried playing “Go For Broke.” (I remembered reading about a version of this game in Paul Hawken’s book, Growing a Business.) I took the little cork…

    Read More Clean up your business by playing Go For BrokeContinue

  • What does your store front say about your business?
    entrepreneurship | marketing

    What does your store front say about your business?

    BySmall Biz Survival September 26, 2013January 2, 2018

    Guest post by Lyn Falk Retailworks, Inc. Your storefront says a lot about you and your business, actually. It’s your customer’s first impression of your brand. When competing with the big box retailers that are inevitably on the outskirts of your town, you need to turn on the charm––something the national chains can’t compete with! Think of someone…

    Read More What does your store front say about your business?Continue

  • What stage of business are you in?
    announcement | entrepreneurship

    What stage of business are you in?

    ByBecky McCray September 23, 2013August 27, 2014

      I think the definition of “small business” is just too broad. It covers everyone from the part-time self-employed to the 500-employee business, and every government agency in every country has their own definition. Our advice here at Small Biz Survival is targeted to businesses based outside of big cities. We try to be the…

    Read More What stage of business are you in?Continue

  • How national chains can be positive in small towns
    community | entrepreneurship

    How national chains can be positive in small towns

    ByBecky McCray September 18, 2013December 16, 2021

      A few weeks ago, we had an interesting discussion about “Copy and Paste Towns” in our weekly newsletter. I mentioned how national chains want to “copy and paste” their standard template on your town. No one wants their small town to end up looking just like every other town and suburb. And we don’t…

    Read More How national chains can be positive in small townsContinue

  • Top 3 business basics you can’t afford to ignore
    entrepreneurship | rural

    Top 3 business basics you can’t afford to ignore

    ByBecky McCray September 16, 2013August 27, 2014

    If you’re worried about your business, your small town economy, or surviving in tough times, you have a choice. You could choose to focus instead on improving your business basics. Here are my top three small-business basics you can’t afford to ignore when things aren’t going well. 1. Bookkeeping and Accounting Finance may be everyone’s…

    Read More Top 3 business basics you can’t afford to ignoreContinue

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