When was the last time you had barbecue? Can you remember the smoky smell of roasting meat wafting out of the smoker? It’s delightful, let me tell you.
Which is why it’s so smart of Shady Oak Barbecue and Grill in Fort Worth, Texas, to channel all the customers so they have to walk right past the meat smokers on their way in the door.
Because if you get people to engage their senses, including smell, they are 4 times more likely to buy.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.