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Small Biz Survival

The small town and rural business resource
  • Shift Your Shopping campaign is perfect for small towns
    entrepreneurship | marketing | rural | shop local

    Shift Your Shopping campaign is perfect for small towns

    ByBecky McCray December 16, 2013August 27, 2014

    The “shop local, shop independent” message is starting to get through. More shoppers say they prefer small local stores over big boxes, according to the Deluxe Annual Holiday Shopping Survey. What can a small town do to keep the momentum alive through the last of the holiday shopping season? Join with other small towns and…

    Read More Shift Your Shopping campaign is perfect for small townsContinue

  • Steve Woodruff and Becky McCray.
    entrepreneurship | marketing

    Get clear on your business purpose

    ByBecky McCray December 12, 2013August 27, 2014

    One thing small town businesses often need help with is getting clear on who they are and what they do. I see retail businesses that can’t tell you why they are any better than an online store, professionals and consultants who can’t tell you exactly what they do, and service providers who target “everyone!” My…

    Read More Get clear on your business purposeContinue

  • AUDIO: Why Rick Skorupski moved from New Jersey to South Dakota and loves it
    entrepreneurship | podcast | rural

    AUDIO: Why Rick Skorupski moved from New Jersey to South Dakota and loves it

    ByBecky McCray December 11, 2013August 27, 2014

    Rick Skorupski Interview Rick Skorupski Why would a retired Navy man, who loves boating and the Jersey Shore, move to South Dakota? Great question. Turns out, it’s because of the people, the culture and the cost of living. For Rick Skorupski, those reasons added up to more than enough to make him happy in his…

    Read More AUDIO: Why Rick Skorupski moved from New Jersey to South Dakota and loves itContinue

  • A small store has a line of customers around the shop and out the door.
    customer service | entrepreneurship

    Want to keep your customers through the holidays? Know their names and ask these 6 questions

    BySmall Biz Survival December 10, 2013January 2, 2018

    This article was contributed by Ball State University.  When the aisles are packed and checkout lines are long, customers will shop at trusted retailers that place a premium on knowing their needs, says Ramon Avila, a marketing professor and the founding director of the H.H. Gregg Center for Professional Selling at Ball State University. He…

    Read More Want to keep your customers through the holidays? Know their names and ask these 6 questionsContinue

  • How pop-ups are working in one small town
    economic development | entrepreneurship | rural

    How pop-ups are working in one small town

    ByBecky McCray December 9, 2013August 27, 2014

      Homewood, Illinois, isn’t a big city. Their population of 19,000 makes them a bigger small town, and they are a suburb of Chicago. So this isn’t a tiny town. But they do have a great pop-up retail program going that any town could try out. Here’s the story from their email newsletter, by Paula J….

    Read More How pop-ups are working in one small townContinue

  • 2014 Standard Mileage Rates for Business, Medical and Moving Announced
    entrepreneurship | tax matters

    2014 Standard Mileage Rates for Business, Medical and Moving Announced

    ByMaesz December 7, 2013August 27, 2014

    Beginning on Jan. 1, 2014, the standard mileage rates for the use of a car (also vans, pickups or panel trucks) will be: 56 cents per mile for business miles driven 23.5 cents per mile driven for medical or moving purposes 14 cents per mile driven in service of charitable organizations The business, medical, and moving…

    Read More 2014 Standard Mileage Rates for Business, Medical and Moving AnnouncedContinue

  • Small Business Saturday and #ShopSmall in the UK Dec 7
    entrepreneurship | global | marketing | shop local

    Small Business Saturday and #ShopSmall in the UK Dec 7

    ByBecky McCray December 2, 2013August 27, 2014

    For the first time, Shop Small Saturday is promoting local small businesses in the UK on December 7, 2013. The dedicated UK Small Business Saturday website offers an easy and quick download of digital marketing tools, like posters, logos, and suggested social media posts. There’s also a kit of printed posters, stands and badges you…

    Read More Small Business Saturday and #ShopSmall in the UK Dec 7Continue

  • big company | entrepreneurship | podcast | POV | rural | survivors

    International Bonus: Building a business from a cabin in the woods

    ByBecky McCray November 28, 2013March 3, 2022

    A bonus for you in Canada and around the globe, while the US is busy with family and Thanksgiving: an interview with Canadian entrepreneur Gregg McLachlan.  MP3 download: Gregg McLachlan mini interview Gregg McLachlan built a nation-wide resource site in Canada from his cabin in the woods using dial-up internet access. He told me how in this…

    Read More International Bonus: Building a business from a cabin in the woodsContinue

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