The “shop local, shop independent” message is starting to get through. More shoppers say they prefer small local stores over big boxes, according to the Deluxe Annual Holiday Shopping Survey.
What can a small town do to keep the momentum alive through the last of the holiday shopping season? Join with other small towns and local organizations in Shift Your Shopping.
Shift Your Shopping provides both physical materials you can order and downloadable information you can put to work immediately.
- Print the downloadable poster for your store.
- Use the Shift Your Shopping Logo in your ads and online.
- Put the audio PSAs on your local radio station. (You can pay the station and make them ads.)
- Join the Shift Your Shopping for Good campaign to donate a percentage to the charity of the shopper’s choice. Use the campy Kevin Bacon video to promote it.
- Get your chamber or other local organization involved. Not gonna happen? Grab one other local business owner, and get involved together.
Are you building your own Shop Local campaign? Get our Shop Local Campaigns for Small Towns guide.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
Very interesting shop local campaign ~ had not heard of it before. Just shared this with the Chamber of Commerce in the San Jacinto Valley. Thank you!
This is a really nice campaign. This will help build small businesses in the community and can even help power the economy. There really are some benefits in helping small businesses. You don’t only get unique items but the service is usually better.
Joe Crawford, Estill County, Kentucky, shared their regional Shift Your Shopping poster, “What’s Your Local-Motive?”
http://smallbizsurvival.com/wp-content/uploads/2013/12/Whats-Your-Local-Motive-via-Joe-Crawford.jpg
Love it! The national campaign with a local theme. Good work, Eastern Kentucky!