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Small Biz Survival

The small town and rural business resource
  • Catching the tourists before they head out for the day
    customer service | entrepreneurship | marketing | tourism

    Catching the tourists before they head out for the day

    ByBecky McCray September 6, 2016September 5, 2016

      Are you in a tourism-based town where people stay in town overnight, but head out touring all day long? Ever complain that the tourists stay, but they don’t spend? Here’s a suggestion, inspired by something Peggy Sanders said in her guest post last week, Which town is yours? “Instead of complaining that the hordes are…

    Read More Catching the tourists before they head out for the dayContinue

  • 7 best strengths of small town stores
    customer service | entrepreneurship | mistakes | POV | rural

    Which town is yours? A small town retail strengths/weaknesses story

    BySmall Biz Survival August 30, 2016January 2, 2018

    Guest post by Peggy Sanders Let’s compare two small towns and how their retail outlets do business. Town A has a population of 3,700 and is on a steady decline shown by a loss of 15% since 2000, and Town B has 990 residents with a 27% increase during the past 16 years. Towns A…

    Read More Which town is yours? A small town retail strengths/weaknesses storyContinue

  • The secret to rural jobs creation: connections
    economic development | entrepreneurship | rural

    The secret to rural jobs creation: connections

    ByBecky McCray August 22, 2016August 21, 2016

      No one creates jobs in a vacuum. They need to connect to customers. They need to connect to people at suppliers and service providers. They need to connect to people who help them think of the new ideas that generate new value that create more demand that lead to new jobs. They need to…

    Read More The secret to rural jobs creation: connectionsContinue

  • Magnetic Strips to EMVs: Has Your Small Business Made the Shift?
    entrepreneurship | management | trends

    Magnetic Strips to EMVs: Has Your Small Business Made the Shift?

    ByH.E. James August 9, 2016January 2, 2018

      Guest post by H. E. James, MBA Has your small business ever been dinged because of credit card fraud?  The smaller the business, the harder it is to shoulder the chargeback costs when a fraudulent transaction occurs.  Before October 2015, most of those charges were borne by credit card companies themselves rather than merchants…

    Read More Magnetic Strips to EMVs: Has Your Small Business Made the Shift?Continue

  • How do you get merchants to work together?
    community | entrepreneurship | rural

    How do you get merchants to work together?

    ByBecky McCray August 1, 2016July 31, 2016

      I spent a couple of days last month touring Lake Arrowhead, California, meeting merchants and retailers, talking to residents, and holding a work session with the board of the Village Merchants Association. They have a ton of natural assets, great ideas, but have trouble getting the merchants to come together toward common goals. They’ve…

    Read More How do you get merchants to work together?Continue

  • No, really, my business needs a new sign
    entrepreneurship | marketing | mistakes

    No, really, my business needs a new sign

    ByBecky McCray July 25, 2016July 25, 2016

    Glenn Muske wrote Your Small Business Needs a Sign. Ouch! This really hit home for me. Our store sign was damaged by wind and hail, and we left it there for way too long because it seemed like such a big job to do anything. Too many questions: how much will it cost? Which big city…

    Read More No, really, my business needs a new signContinue

  • When the planes are coming in to land
    entrepreneurship | management

    When the planes are coming in to land

    ByJNSwanson July 18, 2016July 14, 2016

    This appeared in my newsletter for ministry leaders, “The Guy Down The Hall“. But Becky pointed out that the planes circle for small businesses, too, and I decided to share it here. I grew up near O’Hare Airport. We could always see planes lined up across the sky, waiting to land. At busy times, we could…

    Read More When the planes are coming in to landContinue

  • When a big employer is bought out, or closes and leaves a small town
    economic development | entrepreneurship | rural | survivors

    When a big employer is bought out, or closes and leaves a small town

    BySmall Biz Survival July 11, 2016January 2, 2018

      My friend Mark Riffey is from the small town of Columbia Falls, Montana. He normally writes about marketing, and he offers excellent advice. But last week, something different popped up. He wrote to his hometown folks to address the loss of an important local employer. I know many of you can relate to this…

    Read More When a big employer is bought out, or closes and leaves a small townContinue

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