Legions of people over 55 have boxes and boxes of old photos. They’d love to have them in albums or scanned into digital format, but they may not have the time, equipment or experience. Enter photo organization businesses. These are perfect for small towns and especially for younger people looking for a business that’s simple…
Picture a really great small town pharmacy.* The people behind this pharmacy have a strong sense of ethics, are deeply involved in the community, and go to great lengths to be that special kind of business that matters to people’s lives. Their email newsletter, on the other hand, looks like a grocery store ad, packed with…
I went around to local businesses while organizing for Small Business Saturday. In every store, I found something I didn’t realize that they carried. Every single store. I’m not making that up! I knew my favorite women’s shop had kid’s clothes, too, but I didn’t know about the new line of watches or the…
Another reader emailed me last week to say they had formed a revitalization group for their town and asked for tips to attract businesses to their town. I don’t have any. Revitalizing a town is less about what you can attract from outside and more about what you can grow yourself. Experiment, try, fail,…
A reader asked me about outside food trucks invading a town of about 2,500 people. It’s a good question, and I’m glad to have a chance to share it with you. I am having a hard time in our small town with food trucks wanting to set up for a couple days of the week? I…
How to Wow the Big Town Farmer’s Markets, even if you’re not a farmer Guest Post by H. E. James Small town businesses like yours can often be limited in audience and market. Depending on how isolated your community is, it can be difficult to do business outside the community without simply going online. E-commerce…
To-do lists can be overwhelming. They can put too many demands on you, too many deadlines. You’re not the only person who feels this way. My friend Rob Hatch told me about a friend of his who felt just like this. He hated to-do lists because they made him feel much too pressured, like they…
People appreciate the opportunity to pay more for the stuff that matters to them. Maine photographer Meg Hatch offered a photography mini-session for families before the holidays. She sold a lot of them. She over-delivered, taking more shots than promised and going over and above the call to get great photos for families. One customer…
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