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Small Biz Survival

The small town and rural business resource
  • Shopping bag labeled "Shift your shopping"
    entrepreneurship | marketing | ShiftYourShopping emails | shop local

    Holiday Marketing 8: Tell your founding story

    ByBecky McCray November 30, 2015November 29, 2015

    We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, let’s do a throwback. Tell your founding story.  How did your business come into being? How were you founded? Who was involved in your early history?…

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  • Shopping bag labeled "Shift your shopping"
    entrepreneurship | marketing | ShiftYourShopping emails | shop local

    Holiday Marketing 7: Small Business Saturday

    ByBecky McCray November 23, 2015November 29, 2015

    We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. In the USA, this weekend is Small Business Saturday. (Canada celebrated last month, and the UK is holding out for Dec 5. Australia is taking the whole month…

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  • Shopping bag labeled "Shift your shopping"
    entrepreneurship | marketing | ShiftYourShopping emails | shop local

    Holiday Marketing 6: Support your service providers

    ByBecky McCray November 16, 2015September 27, 2016

    We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, the focus is on the local businesses that help you do business. Think about all the other businesses you rely on. Who sells you supplies? Who…

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  • Shopping bag labeled "Shift your shopping"
    entrepreneurship | marketing | ShiftYourShopping emails | shop local

    Holiday Marketing 5: Share the causes you care about

    ByBecky McCray November 9, 2015November 29, 2015

    We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, the focus is on the causes you support. Our ultimate goal is to build a stronger community for all your local businesses, and the charities you…

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  • Shopping bag labeled "Shift your shopping"
    entrepreneurship | marketing | ShiftYourShopping emails | shop local

    Holiday Marketing 4: Spotlight on Community

    ByBecky McCray November 2, 2015November 29, 2015

    We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, the focus is on your community. Our ultimate goal is to build a stronger community for all your local businesses, so let’s share that story with…

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  • Engaging businesses with school entrepreneurship programs
    economic development | entrepreneurship | rural | workforce | youth

    Engaging businesses with school entrepreneurship programs

    ByBecky McCray October 27, 2015October 19, 2015

    I attended the EntreEd Consortium Forum in Oklahoma City with the National Consortium for Entrepreneurship Education. The session on engaging businesses with school entrepreneurship programs generated a lot of interesting thoughts for me as a business owner sitting in on a discussion among educators. Businesses are desperately interested in skills in the workforce. It’s a natural…

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  • Shopping bag labeled "Shift your shopping"
    entrepreneurship | marketing | ShiftYourShopping emails

    Holiday marketing 3: Spotlight a local business

    ByBecky McCray October 26, 2015November 29, 2015

    We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, we’re going to shine a spotlight on another local business near you. You can do this on Facebook or Instagram, or on your store’s own website….

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  • 3 Ways to teach kids to be entrepreneurs
    economic development | entrepreneurship | rural | youth

    3 Ways to teach kids to be entrepreneurs

    ByBecky McCray October 20, 2015October 19, 2015

    Last week, I attended the EntreEd Consortium Forum in Oklahoma City with the National Consortium for Entrepreneurship Education.   I was there because I believe small towns don’t need kids who will graduate high school or return from college, then look around for a job. We need kids who will graduate, then look for an…

    Read More 3 Ways to teach kids to be entrepreneursContinue

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