Want a strong local economy? Then it should come as no surprise that you need a continuous flow of new businesses. That message is one that we hear often and loudly in both rural and urban areas. New businesses help grow the economy. They also employee workers, spend money, borrow money, and are often active…
Let’s look at the tale of two small town concerts. Concert 1: We’ve done all the work, you just need to show up! One happened at an agritourism business. They brought in a couple of professional musicians for performances out at the farm. The musicians were reasonably well known, with some previous exposure on…
Empty space is an enemy of small town retail stores. Empty shelves and empty space make customers think you don’t have much to sell. They already think you don’t have much because that’s the stereotype of small town stores. You can combat this perception easily: fill all empty space, floor to ceiling. Secret: You…
Lots of big cities have started shipping container business villages. I love the idea. But many of them are making a huge mistake that I don’t want to see small towns copy. The Big Mistake: Ignoring the street My friend Carlos Moreno of Tulsa, Oklahoma, pointed this out. Here’s a picture of the Boxyard in…
You’ve probably heard me say this one before: The best way to save your town is to start your own small business. I have four reasons that back that up: You’ll decide what values to put first More small businesses means more jobs* Locally-owned businesses are the key to local prosperity* You’ll return more…
You might have heard of Kiva, where a crowd of regular people pool money to make small loans to business people in the developing world. But you probably didn’t know they are making loans to small businesses in the US. In fact, I was surprised to find there has been a representative of Kiva…
Being open later hours in the evenings is hard for a lot of small businesses, but we have an easy promotion for you to make more sales later in the day. Reach out to your existing customers, and let them know you have a new service: Call ahead, and we’ll have it ready for…
We’ve all had times when we weren’t able to deliver what we promised to our customers. Maybe you’re going to be able to do it, but not when you promised. Or maybe it’s not going to be quite the way you said. Maybe a supplier didn’t deliver to you on time. Maybe you had…
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