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Small Biz Survival

The small town and rural business resource
  • If you help your customers to create a plan, don’t leave out this essential item
    customer service | entrepreneurship | marketing | Small Biz 100

    If you help your customers to create a plan, don’t leave out this essential item

    ByBecky McCray April 2, 2018March 25, 2018

      If part of the services you provide includes helping people make a plan, be sure you don’t stop there. If you don’t address this pitfall, it’s going to hurt your sales and hold potential customers back. The problem Everyday people, like your customers, want to have a plan, but they have an important doubt….

    Read More If you help your customers to create a plan, don’t leave out this essential itemContinue

  • Small town secrets to surviving lean times
    Best of | entrepreneurship | rural | Small Biz 100

    Small town secrets to surviving lean times

    ByBecky McCray March 26, 2018December 9, 2018

      Small town people know that lean times can happen to anyone and any business. If you only sell to walk-in customers, what do you do when the city tears up your sidewalk? If you only do consulting, what do you do when you get sick for a month? If you only sell online, what…

    Read More Small town secrets to surviving lean timesContinue

  • For sale sign
    entrepreneurship | management | rural

    Selling a business in a small town

    BySmall Biz Survival March 19, 2018March 3, 2018

    If you have ever sold a home, you can sell your business in a small town A guest article by John Warrillow, author of Built To Sell Owning a business in a small town has many benefits, but one of the drawbacks is the difficulty of finding a buyer for your business when you decide…

    Read More Selling a business in a small townContinue

  • The giant checklist of social media marketing basics for small town business
    Best of | entrepreneurship | marketing | rural | social media

    The giant checklist of social media marketing basics for small town business

    ByBecky McCray March 5, 2018July 10, 2023

    Start with this checklist Here are specific steps any small business in a rural area can take to get started on social media marketing. Physical, bricks and mortar businesses, claim your Google listing first: Claim your Google listing at https://www.google.com/business/ What to do if you’re not in the right place on the map Update your info,…

    Read More The giant checklist of social media marketing basics for small town businessContinue

  • Tourism idea: host a rural retreat after a big conference in the big city
    economic development | entrepreneurship | rural | tourism

    Tourism idea: host a rural retreat after a big conference in the big city

    ByBecky McCray February 26, 2018February 25, 2018

    When I saw this news article, the light went on over my head! This is such a great fit for small towns to boost their tourism. Norfolk County, Ontario, is hosting the culinary industry at the Terroir Rural Retreat. It will be the day after the major Terroir Symposium held in big city Toronto, almost…

    Read More Tourism idea: host a rural retreat after a big conference in the big cityContinue

  • Baby points to baby chicks. Photo by Becky McCray
    entrepreneurship | ideas | rural

    Rural business idea: Rent chicks for Easter

    ByBecky McCray February 19, 2018February 18, 2018

      Everyone loves baby chicks. That’s probably why every Easter, we hear about families who buy chicks for their children, only to realize they grow up to be full size chickens that don’t really fit into their lives. One farmer in Nebraska turned that into a business idea: she rents chicks to families for Easter….

    Read More Rural business idea: Rent chicks for EasterContinue

  • What hours should a retail store be open in a small town?
    Best of | customer service | entrepreneurship | marketing

    What hours should a retail store be open in a small town?

    ByBecky McCray February 12, 2018January 21, 2020

      Setting business hours is a big mess. In our Survey of Rural Challenges, small business owners told us that trying to be open later hours with no success was their number one challenge, two years in a row. When Deb Brown and I did our Q&A session on The Future of Retail, several people asked…

    Read More What hours should a retail store be open in a small town?Continue

  • Want more young families to shop downtown? Consider family parking
    customer service | entrepreneurship | rural | shop local

    Want more young families to shop downtown? Consider family parking

    ByBecky McCray February 5, 2018January 24, 2018

      We want our downtowns and our retail stores to be welcoming for all kinds of customers. We’re especially interested in bringing young families downtown for shopping and for special events. To do that, we have to think from their perspective about what keeps them from coming downtown. Their answers might surprise you. Jennifer Carlson…

    Read More Want more young families to shop downtown? Consider family parkingContinue

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