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Small Biz Survival

The small town and rural business resource
  • How independent retailers can trick Alexa, Siri, and Google Home to capture orders from local customers
    Best of | entrepreneurship | marketing | rural | tech | tools

    How independent retailers can trick Alexa, Siri, and Google Home to capture orders from local customers

    ByBecky McCray January 29, 2018December 9, 2018

      People are happily using smart voice assistants more than ever. You know their names: Alexa, Siri, Google, Cortana. It’s so easy (and fun!) to just say what you want, and your magical assistant orders it for you. Then it shows up at your doorstep, and you’re living in the future! This isn’t great for…

    Read More How independent retailers can trick Alexa, Siri, and Google Home to capture orders from local customersContinue

  • Who are the next 5 people who will hire you?
    customer service | entrepreneurship | marketing | rural

    Who are the next 5 people who will hire you?

    ByBecky McCray January 22, 2018January 7, 2018

        I was talking with a friend about finding work as an independent professional. He was talking about finding work speaking for corporate clients, and together we came up with these questions. I think these questions might work for rural professionals like you, too, so I wanted to share them. Who are the next…

    Read More Who are the next 5 people who will hire you?Continue

  • Interior of a retail store
    announcement | entrepreneurship | rural | trends

    2017 was the retail apocalypse. What does the future of retail hold for small town stores?

    ByBecky McCray January 15, 2018January 2, 2018

    Despite the headlines, what we are witnessing is not the death of all retail. Retail is splitting in two. This time, small retailers are the big winners. Future of Retail Webinar Deb Brown and I are making this Future of Retail the subject of our next webinar at SaveYour.Town. We’ll talk about the underlying consumer trend driving this…

    Read More 2017 was the retail apocalypse. What does the future of retail hold for small town stores?Continue

  • New after-conference rule: the 2-to-1 rule
    entrepreneurship | planning

    New after-conference rule: the 2-to-1 rule

    ByBecky McCray January 8, 2018December 28, 2017

      As you plan out conferences you want to attend this year, here’s a new rule to consider for after the event: The 2-to-1 rule: Schedule two days for implementation for every one day of the conference.  (I heard that from Marc Pitman, who said he heard it from Elizabeth McCormick. ) Your implementation days…

    Read More New after-conference rule: the 2-to-1 ruleContinue

  • For better planning, assess your strengths
    entrepreneurship | planning | rural

    For better planning, assess your strengths

    ByBecky McCray January 1, 2018December 28, 2017

      Too often, our planning starts from what we don’t have. We focus on what to improve, what we lack, what we messed up last year. My friend, educator Kristie Pretti-Frontczak suggested a strengths assessment instead. Here are her questions to kick off your thinking: What do you aspire to accomplish within the next year, within…

    Read More For better planning, assess your strengthsContinue

  • The end of year checklist for small businesses
    Best of | entrepreneurship | organization

    The end of year checklist for small businesses

    ByBecky McCray December 26, 2017December 9, 2018

      As you wrap up one year and prepare for the next, your business needs to do the same. You have some accounting tasks to reset and some backups to make. Must do Jan 1 These are the ones you can’t easily do later, so you don’t want to put them off. The good news:…

    Read More The end of year checklist for small businessesContinue

  • Survey Crew Ahead. Photo by RustyClark on Flickr
    Best of | economic development | entrepreneurship | rural | trends

    Survey of Rural Challenges 2017: What Small Town People See as Their Biggest Challenges and What Topics They Most Want Help With

    ByBecky McCray December 18, 2017November 8, 2022

      By Becky McCray When you ask small town people what challenges they want help with, the responses provide an interesting insight into rural areas today. SaveYour.Town and SmallBizSurvival.com conducted a survey among subscribers and visitors to their sites during 2017, receiving 250 individual responses. Participants included 215 from the USA, 25 from Canada, and…

    Read More Survey of Rural Challenges 2017: What Small Town People See as Their Biggest Challenges and What Topics They Most Want Help WithContinue

  • How do you get merchants to host pop-ups inside their business?
    economic development | entrepreneurship | rural | trends

    How do you get merchants to host pop-ups inside their business?

    ByBecky McCray December 11, 2017December 3, 2017

      I love pop-up businesses. We’ve talked before about how to get building owners to host pop-up businesses in empty buildings. You can also host pop-ups inside existing businesses, but business owners have a slightly different set of concerns than building owners. First, let’s talk about who benefits. The pop-up business gets the chance to…

    Read More How do you get merchants to host pop-ups inside their business?Continue

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