As you plan out conferences you want to attend this year, here’s a new rule to consider for after the event:
The 2-to-1 rule: Schedule two days for implementation for every one day of the conference.
(I heard that from Marc Pitman, who said he heard it from Elizabeth McCormick. )
Your implementation days don’t have to be, and probably shouldn’t be, all right after the event. Spread them out so you have a chance to keep up with other demands.
They don’t even have to be full days. You can schedule half days, hours or even 20 minute blocks, as long as they add up to the same amount of working time.
What will you do in those implementation sessions? Well, the first session can be to go over your notes from the conference and pick out action items to work on.
Read our whole series on getting your money’s worth from a conference.
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