Getting your money’s worth from conferences
Going to conferences and events can have huge benefits. You get face-to-face interaction, opportunities to learn, and chance encounters that can change everything. But here’s the limitation:
What you get out of a conference depends on what you put into it.
So we put together a series of posts on conferences and events.
First, you have to get the funding to get there.
- Finding local conference sponsors. How to work with local businesses to sponsor you to that big event, and what is in it for them.
- Not finding conference sponsors? Then sponsor yourself. How to budget and prepare to get yourself to the big event.
- Getting the most out of conferences before you go. The five W’s of getting ready long before you arrive at the venue.
- Make the most of being at a conference. What I’ve learned from many smart conference-goers.
- After the conference. Making time to follow up, even as you get back in the rush of the day-to-day, is crucial.
- Follow the 2-to-1 rule in scheduling your follow up.
Nothing else can replace getting together in person with interesting and inspiring people. So get out there and have a great time at an event!
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- About the Author
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
