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Make the most of being at a conference

By Becky McCray

You prepared ahead of time for that big conference. Now you find yourself at the event. What can you do to get more out of it?

@Ambercadabra and @ThinkMaya
@AmberCadabra and @ThinkMaya
at BlogWorld Expo 2009

Be somebody. 
Be your friendliest self. Act like you’re in a small town. Say hello to everyone. Talk to your neighbors, whether in line or at a table or where ever you find yourself. Pretend you are hosting a big party, and all of these people have chosen to attend with you. When you’re sitting in the partially empty room before a session, take the initiative to break the ice. It’s your party, after all!

Know how you plan to introduce yourself, what you want people at this event to know about you. Give people hooks, so they know how you might be useful to them. Don’t worry as much about handing out your card as you do about getting their card. That way you can be sure you follow up, not rely on them to remember. I got those ideas from Chris Brogan.

At really large events, you can’t count on seeing people more than once. If you see a friend, make time right then to stop and talk. I learned that one from Jeff Pulver.

Create something. 

Make notes. Even if you know this stuff, writing it down (or typing it in) helps you remember it and come up with new ideas. 
Write short articles and bullet point summaries while you’re there. You don’t have to publish them immediately, but you can start article drafts at least. 

Take photos of people, of signs, of everything. Want a trick to remember people’s names? Take their picture, then take a picture of their name tag. I’ve been doing it for years, and it really helps later.

Shoot video, even if you only have a digital camera. It makes you talk to people, and you can share their thoughts. Not sure what to shoot? Have one question you ask everyone. Keith Burtis did this at SXSW, asking several people to define social media.

Share with non-attendees by live blogging (posting raw notes as quickly as possible to your blog during events) or live tweeting (tweeting snippets of presentations using the event hashtag). Both are good ways to position yourself as a leader in the larger online community around the event. I always gain new Twitter followers when I live-tweet. Not everyone likes to do this or agrees that it is good form. Use your own judgment, and consider the audience.

Pick only one or two of these, as you can’t do it all. Adapt to your own style. I’m terrible about writing while at events, but I do usually make time to upload some photos each day.

Go to basic sessions to eavesdrop.

Long time SBS-commenter Carl Natale* made this point: 

Pay attention to the questions that people ask – especially in the sessions.

These questions are insights into what your market needs. This is why I often attend sessions that cover subjects I’m very familiar with. I want to know what other people don’t know.
That information helps me choose what to write about and what services to offer. It’s market research.

*I love Carl Natale’s Expensiccino blog about premium pricing – one of those topics we never get enough of.

Go to “out there” and “off topic” sessions to broaden your thinking. 
Rex Hammock taught me this for SXSW. Following his advice, I learned about augmented reality, predictive questions, and lots of other weird and wonderful things. I still look for crazy technical subjects that I would never normally consider.

For non-technology conferences, take in sessions designed for people outside your specialty. Sit in on a session for the finance people or the sales group. Look for topics that can get you outside your usual thinking pattern.

Get away from the crowd.
Look for chances to be part of a small group and meaningful conversation, even if you don’t know everyone there. Schedule a dinner with just a few friends. Magic happens in the small groups.

Next time? You guessed it; what to do after the event.

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About Becky McCray

Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
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  • How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
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  • Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
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March 2, 2011 Filed Under: Best of, entrepreneurship, planning

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Comments

  1. Paul Merrill says

    March 2, 2011 at 4:50 pm

    Very helpful, Becky! I’m planning to do (some of) these things at SXSW.

    The only thing I’d add is “pace your self” – take breaks from the crowd when you need to.

  2. Fred Leo says

    March 2, 2011 at 7:08 pm

    Hi Becky,

    Are you going to SXSW this year? If so, I would love to meet you there.

    -Fred

  3. Phil Simon says

    March 2, 2011 at 8:05 pm

    Simple tips but good reminders. I’m glad that I read this before the conference next week.

  4. Becky McCray says

    March 2, 2011 at 8:15 pm

    Paul, it’s hard to do, but pacing yourself is critical at huge events like SXSW.

    Fred, of course I’m going! Heck, I’m speaking!

    Phil, definitely simple stuff. But as you say, sometimes we need reminded.

  5. Carl Natale says

    March 3, 2011 at 4:43 am

    Hey thanks for the kind words. I’m glad you find what I do useful.

    I like your photo-taking idea. I have trouble remembering names. After an event, I go through the business cards I collect and go over the details of who they are. It’s useful for me to tell my wife about who I met to reinforce the memory.

    But the photos can be made into something much more interesting.

    And I’m not a fan of live tweeting. I can’t pay attention properly and tweet. But I appreciate the tweets everyone else posts. They’re good insights into what people found to be valuable.

    Thanks for the ideas. And I hope you have fun at SXSW. Sorry I’m going to miss your presentation.

  6. Becky McCray says

    March 3, 2011 at 4:17 pm

    Carl, thanks again for the good idea. Hope to meet you at an in-person event soon.

  7. sarah says

    March 4, 2011 at 6:36 pm

    Becky – What will you be speaking about?

  8. Becky McCray says

    March 4, 2011 at 7:36 pm

    Sarah, I’m speaking on “What We Can Learn from Small Town Entrepreneurs” along with Barry Moltz. You’ll find all the info here: http://is.gd/xsdfGh

  9. Daria Steigman says

    March 6, 2011 at 10:27 pm

    Hi Becky–

    I love your tip about paying attention to the questions people ask. This is clearly something I need to do more. I tend to tune out the “duh” ones. But, you’re right, in aggregate they are as reflective of what the market needs as the thought-provoking ones.

  10. Becky McCray says

    March 6, 2011 at 10:30 pm

    Daria, yes, Carl made a great point with that one. Be sure to listen to the answers, too, because you may pick up a new way to explain something or draw a new idea from it.

Trackbacks

  1. After the Conference says:
    March 18, 2013 at 11:16 pm

    […] 10, 2011 By Becky McCray 2 Comments Last week, we talked about how to Make the most of being at a conference. Now, let’s talk about what to do when you get […]

  2. Introvert’s Guide to Professional Conferences | DeniseMpls says:
    December 18, 2013 at 8:05 pm

    […] Make the most of being at a conference […]

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