Lots of big cities have started shipping container business villages. I love the idea. But many of them are making a huge mistake that I don’t want to see small towns copy.
The Big Mistake: Ignoring the street
My friend Carlos Moreno of Tulsa, Oklahoma, pointed this out. Here’s a picture of the Boxyard in Tulsa, taken from the street corner:
Down the street to the left, the Boxyard has an open plaza space. This street to the right gets the blank wall, cutting it off from people.
Notice how they’ve put the blank wall to the street! They did it so they could create a central courtyard that faces the other street.
A huge bonus of shipping container businesses is that you can be flexible in the layout. That makes it easy to leave room for courtyards and plazas. Just don’t ignore the street when you do!
It’s not just in Tulsa. I’ve seen the same layout at the Container Park in Las Vegas, where the whole thing is fenced off to create a self-contained village and courtyard with blank walls facing all the surrounding streets. It’s good that the interior space is welcoming, but it shuts off the activity from the sidewalks.
A courtyard is nice, but you know what’s nicer? Not blanking out an entire section of your downtown. Most small towns don’t have a lot of street frontage to waste this way!
The Better Solution: Line up the containers just like regular buildings
If you decide to use shipping containers, storage sheds or other alternatives to fill in an empty stretch of your downtown, line them up right on the sidewalk like regular downtown buildings. Here’s an example seen in Cleveland, Ohio:
Standing in for missing storefront buildings, these shipping container businesses in Cleveland, Ohio, line up right along the sidewalk. Photo via Historic Warehouse District Development Corporation
Bonus: Build your courtyard around back
You can still build a courtyard or plaza space behind your containers or sheds. Design it so there are hallways or walkways that lead from the street side to the new plaza behind. You can even sneak in another row of containers around the plaza for even more businesses, if you have demand for it. Or maybe use some space for parking if you have to.
As a bonus, this adds life and activity to your alley side, which is the next frontier for expanding your downtown.
The Tulsa Boxyard layout already includes some passageways that allow people in from the street that got the blank-wall treatment. They could make a few simple changes to address the street with street-side entrances and windows.
To help people move from the streetside to the inner courtyard, build in some passageways between containers.
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Get our updates.
- Metaverse business idea: virtual world tour guide - April 15, 2022
- Make extra money from extra workspace: co-working and 3rd workplaces in small towns - March 28, 2022
- Trade show booth design trend: hand drawn visuals - March 21, 2022
- New business sign design? Don’t use cursive script - February 14, 2022
- Way more people prefer rural than urban, new Pew Research study finds - February 1, 2022
- Top 5 Rural and small town trends 2022 - January 3, 2022
- How to start a real small small business - December 17, 2021
- Tip for better pop-ups and shed businesses - December 5, 2021
- Small town business idea: cat grooming - November 15, 2021
- Community engagement planning: old way vs. Idea Friendly way - October 3, 2021
