Lots of big cities have started shipping container business villages. I love the idea. But many of them are making a huge mistake that I don’t want to see small towns copy.
The Big Mistake: Ignoring the street
My friend Carlos Moreno of Tulsa, Oklahoma, pointed this out. Here’s a picture of the Boxyard in Tulsa, taken from the street corner:
Down the street to the left, the Boxyard has an open plaza space. This street to the right gets the blank wall, cutting it off from people.
Notice how they’ve put the blank wall to the street! They did it so they could create a central courtyard that faces the other street.
A huge bonus of shipping container businesses is that you can be flexible in the layout. That makes it easy to leave room for courtyards and plazas. Just don’t ignore the street when you do!
It’s not just in Tulsa. I’ve seen the same layout at the Container Park in Las Vegas, where the whole thing is fenced off to create a self-contained village and courtyard with blank walls facing all the surrounding streets. It’s good that the interior space is welcoming, but it shuts off the activity from the sidewalks.
A courtyard is nice, but you know what’s nicer? Not blanking out an entire section of your downtown. Most small towns don’t have a lot of street frontage to waste this way!
The Better Solution: Line up the containers just like regular buildings
If you decide to use shipping containers, storage sheds or other alternatives to fill in an empty stretch of your downtown, line them up right on the sidewalk like regular downtown buildings. Here’s an example seen in Cleveland, Ohio:
Standing in for missing storefront buildings, these shipping container businesses in Cleveland, Ohio, line up right along the sidewalk. Photo via Historic Warehouse District Development Corporation
Bonus: Build your courtyard around back
You can still build a courtyard or plaza space behind your containers or sheds. Design it so there are hallways or walkways that lead from the street side to the new plaza behind. You can even sneak in another row of containers around the plaza for even more businesses, if you have demand for it. Or maybe use some space for parking if you have to.
As a bonus, this adds life and activity to your alley side, which is the next frontier for expanding your downtown.
The Tulsa Boxyard layout already includes some passageways that allow people in from the street that got the blank-wall treatment. They could make a few simple changes to address the street with street-side entrances and windows.
To help people move from the streetside to the inner courtyard, build in some passageways between containers.
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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.
