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Small Biz Survival

The small town and rural business resource
  • Best of | entrepreneurship | marketing | Small Biz 100

    Small town retail ideas Part 1

    ByBecky McCray October 3, 2011August 27, 2014

    At the Revitalize WA conference I sat in on a session by Scott Day with Urban Development Services, on Fifty Ideas for Retailers That Cost Less than $50. People are not buying the same way they did three years ago. People are thinking and buying “inexpensive” far more often. Scott recommended a few tactics to…

    Read More Small town retail ideas Part 1Continue

  • announcement

    Oklahoma Governor’s Conference on Small Business 2011

    ByBecky McCray September 30, 2011August 27, 2014

    I’m speaking at the Oklahoma Governor’s Conference on Small Business, on October 14, 2011. The conference theme is Igniting Small Business Leaders. Incendiary, but good! My topic is “The Social Network: Marketing Strategies for Today.” If you dropped in from the conference, welcome! You’re in the right place for a copy of the slides and some resource…

    Read More Oklahoma Governor’s Conference on Small Business 2011Continue

  • marketing | social media | tourism

    Extend your Twitter reach with Twylah

    ByBecky McCray September 27, 2011August 27, 2014

    Small town businesses and tourism groups are using Twitter for marketing and building community. One of the problems with that can be the limited reach. Twylah is one tool to reach more people, even those who don’t use or maybe don’t even like Twitter. Normal people view a Twitter page as something of a foreign…

    Read More Extend your Twitter reach with TwylahContinue

  • community | economic development | ideas | planning | rural

    Coffee and Calendars: How to build more cooperation in your community

    ByBecky McCray September 26, 2011March 15, 2018

    What if your town council, your chamber of commerce, and your school board sat down together for a public meeting just to compare calendars? What if these leaders started talking about possible cooperation, shared projects, or mutual goals? What if more local boards and leaders began to participate, aligning their own goals and efforts with…

    Read More Coffee and Calendars: How to build more cooperation in your communityContinue

  • failure | success

    Failure forms your character more than success

    ByBecky McCray September 21, 2011August 27, 2014

    One of the Napkin Dad’s artworks(c) Marty Coleman, shared from Flickr “I have had a LOT of failures and catastrophes in my life; schools I got kicked out of, a failed marriage, rejection in the art and academic world and physical disasters just to name a few.  If I had not had those ‘failures’ and…

    Read More Failure forms your character more than successContinue

  • rural

    Tune in for livestream of 140conf SmallTown today

    ByBecky McCray September 20, 2011August 27, 2014

    Today, Sept 20, 2011, around 140 people from small towns in 18 states and 3 countries will gather in Hutchinson, Kansas, to share ideas, and another 3,000 or so will tune in via live stream online. 2010 140 Conference Small Town, Jeff Pulver and Becky McCray. Photo by Jerry Hirsch It’s the 140 Characters Conference,…

    Read More Tune in for livestream of 140conf SmallTown todayContinue

  • A pole covered in QR codes and stickers from the event SXSW 2013
    marketing

    Are QR codes just a fad?

    ByBecky McCray September 19, 2011February 18, 2024

    Yes. Use them anyway. While QR Codes will disappear from popular use at some point, the idea of a link from the offline world to the online world won’t change. Whether the next technology is near field communications (NFC) or something we don’t even see yet, you can and will adapt. Believe in the idea of…

    Read More Are QR codes just a fad?Continue

  • Tourism sign - Concrete Washington
    tourism

    Add this 1 thing to make your tour signs much more effective

    ByBecky McCray September 13, 2011August 27, 2014

    Have a byway, driving tour or walking tour? There is one thing you can add to your signs to improve how your visitors see it. What’s missing? The “MORE” link. Here’s what I mean. Add the QR Code and short URL that takes visitors online for more information. And be sure to taken them directly to…

    Read More Add this 1 thing to make your tour signs much more effectiveContinue

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