Social media tools can be a great field leveler for small town professionals. I explained why we bother spending time on social networking at Liz Strauss’ Successful Blog, and then offered some practical ways to get started at Chris Brogan’s blog. Now, let’s do a little show and tell. Here are four people living in…
What could a small business in a small town gain from spending time on social media tools like blogs, Twitter, and FaceBook? And how can they get started? And is anyone doing this right now? Those are the questions around our 4 part series on social media for small town small businesses. 1. Social Networking…
Need ammo for your shop local campaign? Use this fact: local merchants are worth three times as much to your local economy as the chain stores. From Civic Economics: The analysis demonstrated that locally owned merchants generate more than three times the local economic activity of their competitor chain stores on equal revenue. Found in…
Every day we’re hit with conflicting economic news. For my first guest post at the Small Biz Pod (UK), What About the Economy?, I offered some thoughts about what it means to be a small business owner during troubled economic times. Rather ambitiously, Alex Bellinger gave my guest posts the title of Small Business Letter…
For the second time, I’m going to be featured in a book. First was Ted Demopoulos, who interviewed me for What No One Ever Tells You About Blogging and Podcasting. Now I’m joining several of my friends, like 275 of them) in contributing to The Age of Conversation II: Why Don’t People Get It? Following…
Here’s some insight into a business being squeezed out of existence. Professional photography: portraits, weddings, and studios. If everyone has an awesome digital camera, who needs a professional photographer? How long can a professional keep charging $55 for an 8×10 print, when I can get one printed online for under $5? Can enough customers afford…
To help you continue the conversations we start here, I’ve introduced a newsletter. It features bonus material that doesn’t appear on our site. My hope is that it will be exactly the kind of thing that you might pass along to others in the small town small business arena, to share our conversations. Note: I…
Every small service business gets them: people fishing for free help, or asking twenty questions so they can go off and do it on their own. If you don’t have an established way to help them easily and convert them into paying clients, you are missing out on business and going crazy, I’ll bet. Cody…
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