Need ammo for your shop local campaign? Use this fact: local merchants are worth three times as much to your local economy as the chain stores.
From Civic Economics:
The analysis demonstrated that locally owned merchants generate more than three times the local economic activity of their competitor chain stores on equal revenue.
We know why. The local merchants spend much more of their money locally. The chains ship profits out of town. The local merchants are more involved in the community. The chains feel no ownership in your town, and their local managers are limited by corporate policies.
Thought you might be able to use that in your local Chamber of Commerce shop local campaign.
For a lot more ideas, stats, and how-tos, check out our Shop Local Campaigns for Small Towns ebook.
- Best practices for rural housing - July 19, 2021
- How to be more open to new ideas #IdeaFriendly - July 3, 2021
- Market your small town as a movie filming location, attract movie and game fan tourists - June 28, 2021
- Survey of Rural Challenges 2021 results, analysis of themes from 2015 through today - June 7, 2021
- What makes a small town a micropolitan or nanopolitan? - May 22, 2021
- Improving Rural Housing: turning blighted dilapidated houses into new homes - May 7, 2021
- Are marijuana shops good or bad for small towns? - April 22, 2021
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020