Here’s some insight into a business being squeezed out of existence. Professional photography: portraits, weddings, and studios.
- If everyone has an awesome digital camera, who needs a professional photographer?
- How long can a professional keep charging $55 for an 8×10 print, when I can get one printed online for under $5?
- Can enough customers afford a $4,000 base wedding package to sustain a business?
Authors and pro photographers Shawn, Pamela and Gavin Richter have written a fine justification of their expertise and cost at Why are Professional Photographers so expensive? The problem is that a justification like this, no matter how well received by your professional peers, is not a solution to a fundamental shift that undermines your business.
Let’s brainstorm. You’re smart. How can you help the professional portrait photographer survive as a business? Anything is fair game, from minor tinkering with pricing to a complete re-engineering. The comments are yours.
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