Last year at the Small Town 140 Conference, I shared a bit of a rant about how outside people see small towns and why that matters to us getting together online and in person. If you can’t see the video, please click through to Small Biz Survival. Here’s what I said: Last week I opened…
Eric Canada, Blane Canada Ltd., invited me to co-present a webinar on Blogging for Economic Development. I also made some notes from the other presenter I want to share with you. Eric said that blogging, by his research, is one of the key social media strategies for economic development. I have to agree. Blogging Lessons…
I love talking to my friend Paul Chaney because he really gets both small business and small towns. He wrote a great book on the basics of social media for small business called The Digital Handshake. When I heard he had a new book coming out, this one on F-commerce, I invited him to tell…
Blogs and social media can be effective marketing tools for small town businesses, but they take planning to make the most of. This is true for small businesses and for tourism groups. Don’t let important events, holidays, and tie-ins sneak up on you. Use your calendar to connect your social efforts to the real world….
Educator Kevin Honeycutt of Inman, Kansas, (population 1300) is working with other locals to create a “New Billboard”: a combination QR code, Foursquare tour. If you can’t see the video, click through to Small Biz Survival. The basic idea is to draw in visitors from the highway, and use tools like QR codes and Foursquare…
By Jon Swanson I write blog posts five days a week. A post that I wrote three years ago, and reposted a year ago started getting a lot of traffic about three months ago. In fact, about three times as much traffic in the last three months as in the nine months before that. It’s…
Our friend Heather Thomas of Destin Florida Boat Rentals has been looking for ways to make her website “copy-proof.” See, other boat rental companies can say they offer the same services or the same tours, but of course it isn’t the same. How could she better show off her uncopy-able qualities? How can you add…
I saw this terrific info on Google + from my long-time Twitter friend Steven, and I just had to get permission to share it here. –Becky Social Media Marketing Tip: Define Your TerminologyBy Steven E. Streight How often have you seen a post like “Our annual Founders Day Beacon Quest will be held on June…
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