“Twitter just hasn’t clicked for me,” a young woman told me. She works for an art gallery in a small town. She has a Twitter account to manage, but hasn’t found it useful yet. Small town art galleries arenatural community-builders. We talked a little longer, and I gave her this advice. I thought you might…
Lots of small town business people tell me they just aren’t sure how to behave on social media. They don’t know what to say, or how to act. Which is funny, because they are the perfect model. If you know how to work with customers in person,you know how to work with customers online.That’s my…
Saw this in Norfolk County in Ontario last week, and thought you could use it, too. It’s a series of profiles of local farmers and food producers. They worked with local talent to get terrific photos and words. They also have a dedicated site for it, at NorfolkFarms.com. Once you create quality content one time, you…
Watching people discuss using social media/social networks for marketing, I think there is a division that isn’t being talked about. The idea of “social media marketing” is used to mean two completely different approaches to the market. This matters in business and in tourism, because your approach determines whose advice you should listen to, what…
When I co-hosted BlogChat with Mack Collier a week ago, it was a great chance to answer the most-requested questions about small business blogging. I thought you might like to see those answers, too. Can your blog sell for your small business? A blog *could* sell product for a small biz, but that would be…
Twitter, to me, is for conversation. I’m tired of all the automatic tweets, the broadcast announcements, and the cross-posts from Facebook. I live and work in a small town, and I love using Twitter as something like an office water cooler: a convenient place for a quick talk with friends. It gives me a breadth…
Finding time for writing or blogging can be tough for small business owners (and tourism professionals). We already have more than enough to do every day. So a few of us talked about finding time for writing the other night on BlogChat.* How to find time to blog or write: Always know what you’ll be…
Pam Slim is well known as the author of Escape From Cubicle Nation, both the blog and the book. We’ve followed each other’s work for years, and we share a passion for helping people prosper in their own business. Hey! We finally met in person!Becky McCray and Pam Slim at SXSW 2011. Pam interviewed me…
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