Saw this in Norfolk County in Ontario last week, and thought you could use it, too.
It’s a series of profiles of local farmers and food producers. They worked with local talent to get terrific photos and words. They also have a dedicated site for it, at NorfolkFarms.com.
Once you create quality content one time, you can use it many different times and in many different ways. Create once, use many times, as Sheila Scarborough says.
Let’s see; where all could they use these profiles online?
- The dedicated website
- The county tourism website
- The regional and national tourism sites
- As a Pinterest board
- As a Flickr photo set and map
- As a Google map
- As a photo set on Facebook
- On Instagram
- On Twitter
- As a photo set on G+ and Picasa
That’s not even touching the offline possibilities…
- Table tents at local eateries
- Posters around the county
- At each farm, feature the “next stop” on a tour
- Maps (Norfolk County does excellent farm maps!)
OK, I’ve listed a few possibilities. What would you add?
New to SmallBizSurvival.com? Take the Guided Tour. Like what you see? Subscribe.
- Downtown is your town’s core: How to make your case - February 22, 2021
- Zoom Towns: attracting and supporting remote workers in rural small towns - December 10, 2020
- In an economic crisis, spend your brainpower before your dollars - November 25, 2020
- Video: How to fill empty car dealership buildings for the holidays - November 6, 2020
- How has 2020 changed the challenges rural small towns face? Tell us here - October 20, 2020
- The Idea Friendly Method to surviving a business crisis - October 6, 2020
- Join me for the Rural Renewal Symposium online Oct 13 - September 26, 2020
- Cheap placemaking idea: instant murals - September 11, 2020
- Refilling the rural business pipeline - July 7, 2020
- Huge vacant buildings: grants to renovate? - June 9, 2020
Norfolk farms looks like a great looking site, thanks for sharing it.